CRM marketing
Senior SEO-specialist
CRM stands for Customer Relationship Management. This is an English term that means customer relationship management in Dutch. CRM marketing puts the customer at the center of your marketing strategy. The goal of this strategy is to maintain and optimize the relationship with your existing customers.
What is CRM marketing?
By CRM marketing, we mean the marketing strategy in which the customer relationship is most important. In addition to bringing in new customers, CRM marketing focuses on optimizing the relationship between the customer and the salesperson. In a CRM system, marketing, sales, after sales and customer service work closely together.
CRM software
There are special software packages on the market for CRM Marketing. Examples include Salesforce, SAP, Oracle, Netsuite and Nimble. This software allows you to store customer data such as contact information and order history. It also allows you to record and schedule contact moments. You can use the system for both existing and potential customers. The various departments of a company can thus supplement and also access data on customers.
Consequently, most CRM systems can be accessed by any corporate department via an intranet or the Internet. You can also assign a value to customers. Good customers or potentially great customers can thus be prioritized.
CRM Marketing and SEO
A good customer relationship management system can help companies take advantage of the information it has about the customer. Especially in the area of consumer behavior, companies can increasingly benefit from CRM software.
This is also called Social Customer Relationship Management also referred to as SCRM. In doing so, you connect the CRM process to a social media site such as Facebook or Twitter. Increasingly, CRM systems, social media and SEO are being integrated with each other.
The benefits of CRM marketing
| Benefit of CRM marketing | Priority |
|---|---|
| Customer Relationship Management | High |
| Improved customer service | High |
| Targeted marketing campaigns | High |
| Increased sales | Medium |
| Improved customer satisfaction | High |
| Better internal communication and collaboration | Medium |
| Data analysis and reporting | High |
| Automation of marketing tasks | Medium |
| Improved uptake and conversion | High |
| Better understanding of customer behavior and preferences | High |
The following is a more detailed explanation of these benefits:
- Customer relationship management: a CRM helps manage and improve relationships with customers, which can lead to higher customer satisfaction and loyalty.
- Improved customer service: by having a complete picture of customer interactions, CRM can help provide better and more personalized customer service.
- Targeted rarketing campaigns: CRM provides valuable insights into customer preferences and behavior, allowing companies to run targeted and personalized marketing campaigns.
- Increased sales productivity: CRM can help streamline sales processes and increase sales team productivity.
- Improved Internal Communication and Collaboration: CRM can help improve internal communication and collaboration by providing a central place where team members can share and update customer information.
- Data analysis and reporting: CRM tools typically offer extensive data analysis and reporting capabilities, allowing companies to gain valuable insights into their performance and make more informed decisions.
- Automation of marketing tasks: many CRM tools offer automation of routine tasks such as e-mail marketing, which can save time and effort.
- Improved uptake and conversion: by better understanding customer needs and behavior, CRM can help improve uptake of products and services and increase conversion rates.
- Better insights into customer behavior and preferences: CRM can provide valuable insights into customer behavior and preferences, which can help make better marketing and product decisions.
My advice
Putting the customer relationship at the center of your marketing strategy is a wise choice. It’s not just about bringing in new customers. With the increasing use of social media, it is increasingly about making sure a customer is satisfied. A satisfied customer is your signboard. In doing so, you can also use all the knowledge you have about customers to graft on a marketing campaign. If you can relate your customer’s behavior and interests to their purchases, you can respond accordingly.
Frequently Asked Questions
What is CRM Marketing?
CRM marketing is a particular marketing strategy in which the relationship with the customer is paramount. This involves not only acquiring new customers, but much more on maintaining the relationship with the customer. The objective is to get it as optimal as possible, with departments such as marketing, (after) sales and customer service working very closely together.
What is the impact of CRM Marketing on SEO?
A good CRM system can help companies get much more out of the customer with the stored customer information. A good customer relationship also usually keeps customers coming back to you and purchasing from you again. Also, the customer is then more likely to feel positive about your company. By now we do know that this increases the relevance of your site, which in turn directly affects your website’s SEO.
