Internet search result ranking has always been of great importance: the higher you rank, the better. However, the fulfillment of these SERPs is difficult to predict and cannot always be influenced. What are SERPs and how does this work for a search engine like Google? This page will give you all the answers.

What are SERPs?

SERPs are results on the search engine after entering a query. SERP stands for Search Engine Result Page. The higher you rank in search results, the better. The interpretation of SERPs is always subject to change.

This is how SERPs work at Google

It is an important goal for every business: to appear at the top of search engine search results. It almost never happens that a user enters a URL directly into the search bar: usually the user types in some loose keywords: search results emerge based on these. Therefore, all SERPs are unique and searching the same term twice may give different results.

A search engine like Google’s algorithm changes ensure that the content of the SERPs is always changing. This is due in part to the focus on mobile devices and changing user intent when searching. There are several tools that allow you to monitor search results so you have the ability to make changes.

The impact of SERPs on SEO

SERPs certainly have an impact on the SEO of a website or page, but on the other hand, SEO certainly has an impact on the SERPs as well. The better the SEO of a website or page is taken care of, the higher its ranking in the search engines. On the other hand, a higher ranking also ensures that your website is more findable and therefore

The different types of search results in the SERP

Google’s Search Engine Results Pages (SERP) display a variety of results when users perform searches. These results are designed to provide users with the most relevant information and may vary depending on the nature of the search. Here are some of the most common types of search results you may encounter in Google’s SERP:

  1. Organic search results:
    • These are the standard lists of Web pages that Google’s algorithms have identified as the most relevant and authoritative sources for the search. They are ranked based on several factors, including relevance and quality of content, and SEO optimization.
  2. Paid ads (Google Ads):
    • At the top or bottom of the SERP, you often see paid ads. These are marked with the word “Ad” and are displayed based on relevance to the search query as well as payments from advertisers.
  3. Featured snippets:
    • These are short pieces of text that directly answer the search question, often in the form of a definition, a list, a step-by-step guide, or a table. They are displayed above the organic search results.
  4. Knowledge graph:
    • For certain searches, Google displays a Knowledge Graph on the right (or at the top on mobile devices). It contains summarized information from various sources about people, places, organizations, and objects, for example.
  5. Local pack:
    • For local searches, Google displays a “Local Pack” – a map with a list of local businesses below it that match the search query. This is especially important for local businesses and services.
  6. Image results:
    • For searches relevant to images, Google often displays a row of images above or between the organic search results.
  7. Video results:
    • For searches that may be relevant to video content, Google integrates videos into the SERP. These may come from YouTube or other video platforms.
  8. News results:
    • For current and news-related searches, Google sometimes displays a section of news articles from various publishers.
  9. Shopping results:
    • For searches related to products, shopping results may appear, showing products and their prices. These can be either organic or paid.
  10. People also ask:
    • A section with frequently asked questions related to the search. When you click on a question, it expands to show a short answer, often with a link to the source website.

Each of these result types has its own characteristics and purpose within the SERP. Google continues to constantly innovate and introduce new types of results to improve and personalize the search experience.

My advice

Get as high as possible in search results? Google’s algorithm is constantly changing and this makes it difficult to determine exactly what to do.

We recommend using special services that allow you to monitor a website’s results. DIt allows you to make changes and, in addition, you can see the SEO actions of competitors. With this, you are able to achieve better results yourself.

Frequently Asked Questions

What are SERPS?

The abbreviation SERP stands for Search Engine Result Page. They are the results you get after entering your query in a search engine. The higher a Web page appears in search results, the more likely people are to go to it.

What is the impact of Serps on SEO?

SERPS have an impact on SEO but vice versa, SEO in turn has an impact on SERPS. The better the SEO process is done, the better the ranking in search results. In turn, a high ranking ensures that your site will be found much more easily.

Senior SEO-specialist

Ralf van Veen

Senior SEO-specialist
Five stars
My clients give me a 5.0 on Google out of 75 reviews

I have been working for 10 years as an independent SEO specialist for companies (in the Netherlands and abroad) that want to rank higher in Google in a sustainable manner. During this period I have consulted A-brands, set up large-scale international SEO campaigns and coached global development teams in the field of search engine optimization.

With this broad experience within SEO, I have developed the SEO course and helped hundreds of companies with improved findability in Google in a sustainable and transparent way. For this you can consult my portfolio, references and collaborations.

This article was originally published on 22 March 2024. The last update of this article was on 22 March 2024. The content of this page was written and approved by Ralf van Veen. Learn more about the creation of my articles in my editorial guidelines.