Unpaid search results

Do you also wonder what the importance of unpaid search results really is? With unpaid search results, you can also organically bring more visitors to your website using search engines. But what are all unpaid search results used for? And what is the impact of this? The goal of organic findability is to rank higher in Google for the unpaid search results.

What are unpaid search results?

When you talk about unpaid search results, you are talking about organic search results in a search engine such as Google. Unpaid search results are achieved through a good SEO (Search Engine Optimization) strategy. By optimizing your Web site search engines will get more unpaid visitors to your Web site, allowing you to increase conversions.

Unpaid search results | Glossary of terms

Examples of unpaid search results

The goal of unpaid search results is for you to come up as the first search result. You will be at the top of the search engine, below the paid search results. So with unpaid search results, you’ll never get all the way to the top if there are also paid search results, but you can get away as high as possible.

The importance of unpaid search results

By achieving top rankings in the search engines with unpaid search results, you ensure that you can attract a sustained stream of potential customers to your website. So unpaid search results are very important, especially if you don’t want to or can’t spend a lot of money on paid advertising(SEO and SEA).

The impact of unpaid search results

You can influence and improve your website’s unpaid search results. You do this, for example, by incorporating good keywords per page. In addition, you can also make sure that the keyword content is actually interesting to visitors.

The more relevant the keywords you use, the higher you rank on the unpaid search results. This can ultimately put you above the competition with less money.

My advice

It is wise to choose a mix of paid and unpaid search results if you want to attract as many visitors to your website as possible. Both paid and unpaid visitors are potential customers.

A big advantage of unpaid search results is that you can properly measure whether your SEO is working, especially if you use Google Analytics. So be sure to delve into this to take maximum advantage of it.

Senior SEO-specialist

Ralf van Veen

Senior SEO-specialist
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I have been working for 10 years as an independent SEO specialist for companies (in the Netherlands and abroad) that want to rank higher in Google in a sustainable manner. During this period I have consulted A-brands, set up large-scale international SEO campaigns and coached global development teams in the field of search engine optimization.

With this broad experience within SEO, I have developed the SEO course and helped hundreds of companies with improved findability in Google in a sustainable and transparent way. For this you can consult my portfolio, references and collaborations.

This article was originally published on 15 September 2023. The last update of this article was on 10 January 2024. The content of this page was written and approved by Ralf van Veen. Learn more about the creation of my articles in my editorial guidelines.

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