Breadcrumbs
Senior SEO-specialist
Making a visitor take a certain path on the website with breadcrumbs: it’s a smart way to get better results. But what exactly are breadcrumbs and when is it interesting to deploy them? You read it here.
Breadcrumbs are literally breadcrumbs: it is a term for indicating a visible path on a website with clickable intermediate steps. By using breadcrumbs, you lead a website visitor down a path to multiple pages, so to speak.
Breadcrumbs on a website
There are several ways in which it is possible to use breadcrumbs on a Web site. Below is an overview of the possible paths with breadcrumbs that it is possible for a website to use:
- From home page to a category, from there to a sub-category and possibly from there again to a sub-sub page;
- From home page to a category, from there again to a subcategory, from here to another category and then again to a subcategory and back to the home page.
Breadcrumbs definitely have an impact on SEO, provided they are optimized for it. Optimizing breadcrumbs for search engine optimization makes it easier for a search engine to interpret the intent of individual pages and the entire website. Therefore, choose terms that are clear to visitors as well as to the search engine’s search algorithm.
My advice
Using breadcrumbs: how interesting is this for your website? We recommend first looking at the usefulness of breadcrumbs on your website. In fact, it is not always necessary to do so. Smaller websites with few pages or simple navigation do not benefit much from this method. For a comprehensive site, it may be very interesting to do this, with respect to search engine optimization.
Frequently Asked Questions
What are Breadcrumbs?
Breadcrumbs is the English translation for breadcrumbs. We all know the story of little thumb, who marked the way back home with bread crumbs. With a website, you create a clear path for the user to the various pages and the way back to the home page.
What is the impact of Breadcrumbs on SEO?
Breadcrumbs, when optimized for SEO, have a big impact. It makes it easier for the search engine to determine the structure of a site. When doing so, choose clear designations. This is useful not only for your site’s visitors but thus also for the algorithm of Google or other search engines.
