Everyone knows the term hyperlink. It has now also long been known that hyperlinks are crucial for SEO. Yet it is common to have superficial knowledge about hyperlinks. In this article, we will tell you what types of hyperlinks there are. Next, we tell you about the importance of hyperlinks. Finally, we talk about the impact of hyperlinks on SEO. Read on quickly to learn how to improve hyperlinks on your website.

What is a hyperlink?

Hyperlinks make up the foundation of the Internet. Hyperlinks were initially the original way to connect Web pages on the Internet. In addition, hyperlinks are one of the most important factors while optimizing a Web site. We discuss this in more detail later in the article. With this, hyperlinks represent a (potential) influence in promoting the website’s position within Google’s ranking.

Hyperlinks guide the visitor (and Google’s crawler) from point A to point B. In fact, a hyperlink is a reference you click on to get to another web page.

Types of hyperlinks?

There are different types of hyperlinks. We mention two.

  • Inbound links: these are links that point to internal pages on a Web site.
  • Outbound links: links that point to Web pages outside a Web site.

The importance of hyperlinks

Originally, hyperlinks were used to cite sources or references. The easy-click piece of text took you directly to the relevant page. The piece of text you click on is the anchor text.

For a Web site to rank higher within Google’s search results, it is important that Google can read the Web page properly. The structure of the website is important in this regard. When the structure of the website is good, it promotes the usability of the website. This allows the visitor to navigate and find new information on related topics. Points just mentioned help build trust and authority. This is achieved by building trust and authority. Having quality and relevant internal links boosts a website’s trust and authority.

SEO and hyperlinks

Hyperlinks are important for SEO. When a website has good internal link structure, it makes it easier for visitors to navigate through a website. The visitor is guided through various topics. This causes a visitor to spend more time on the website and improves usability. Google sees this as a plus during indexing of a website.

Hyperlinks are crucial for SEO. The authority of a Web site depends in part on the quality of the linked source. Good link structure with the right content ensures that the usability of the website is optimized. It provides a positive impact on the online findability of the website. This ultimately leads to more organic traffic!

Frequently Asked Questions

What is a hyperlink?

A hyperlink is an internal or external link (it can remain within a Web site or point to an external Web site). A hyperlink is used by a Web user to move from page to page.

What is the impact of Hyperlink on SEO?

Hyperlinks are very important for SEO. Among other things, it determines the authority of a Web site. If you have a good structure and links with quality and relevant content, this will be rewarded by Google. Your findability will also be greatly improved.

Senior SEO-specialist

Ralf van Veen

Senior SEO-specialist
Five stars
My clients give me a 5.0 on Google out of 75 reviews

I have been working for 10 years as an independent SEO specialist for companies (in the Netherlands and abroad) that want to rank higher in Google in a sustainable manner. During this period I have consulted A-brands, set up large-scale international SEO campaigns and coached global development teams in the field of search engine optimization.

With this broad experience within SEO, I have developed the SEO course and helped hundreds of companies with improved findability in Google in a sustainable and transparent way. For this you can consult my portfolio, references and collaborations.

This article was originally published on 22 March 2024. The last update of this article was on 22 March 2024. The content of this page was written and approved by Ralf van Veen. Learn more about the creation of my articles in my editorial guidelines.