It is very nice when you can easily adapt and optimize your website for any browser at all times. Applying CSS is highly recommended in this case. What is CSS and why is it smart to apply it to a Web site? We are happy to explain it to you on this page.

What is CSS?

CSS is the term for the layout of a Web site. CSS stands for Cascading Style Sheets; this largely determines the graphic design of a Web site. This makes it easy to make changes to a Web site.

Why using CSS is important

CSS determines the appearance of a website: this includes not only the layout, but also the formatting, coloring and fonts. Changing the CSS makes it possible to quickly modify the appearance of a Web site. Because CSS is separate from the HTML code, the technical part of a Web site is easier to edit.

Implementing an identical style throughout the website is a lot easier with CSS, even when new pages are added. In addition, a designer has much more freedom and control over the appearance of a Web site.

The impact of CSS on SEO

CSS certainly has benefits for the SEO of a website or page, but especially when you separate it from the HTML code. The website is then more navigable by search engines. This ensures that relevant information is more findable: the website and individual pages may therefore receive a higher position in search engine search results.

My advice

A technically sound website is of great importance: this is often where the SEO strategy starts. We recommend hiring an SEO specialist who will immediately get to work on the technical part of the website, which includes CSS. These changes are an important start in building an optimized website for the search engine. This offers many opportunities and interesting possibilities. With the specialist, you establish a good SEO strategy that will get you the best results.

Frequently Asked Questions

What is CSS?

CSS stands for cascading styling sheets and is a programming language used to control the appearance of a Web site. CSS often says something about certain HTML elements. Here, HTML elements form the structure of the page and CSS takes care of the appearance of these elements.

What is the impact of CSS on SEO?

Using CSS ensures that your website as a whole but also the individual pages on their own will be more findable, which is likely to give them a higher ranking in search results.

Senior SEO-specialist

Ralf van Veen

Senior SEO-specialist
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I have been working for 10 years as an independent SEO specialist for companies (in the Netherlands and abroad) that want to rank higher in Google in a sustainable manner. During this period I have consulted A-brands, set up large-scale international SEO campaigns and coached global development teams in the field of search engine optimization.

With this broad experience within SEO, I have developed the SEO course and helped hundreds of companies with improved findability in Google in a sustainable and transparent way. For this you can consult my portfolio, references and collaborations.

This article was originally published on 22 March 2024. The last update of this article was on 22 March 2024. The content of this page was written and approved by Ralf van Veen. Learn more about the creation of my articles in my editorial guidelines.