Information for and from users on the Web site occurs in a variety of ways. One of the better-known terms here is UGC. What is UGC and what is the impact of this on SEO? We’ll explain it to you on this page!

What is UGC?

UGC is a term for user information that has been made publicly available. UGC stands for User Generated Content. This is data and information created by external individuals involved with an organization without compensation.

Conditions for UGC

User Generated Content, or UGC, occurs primarily online. This is information that has been made publicly available: it is independently created data by users. The advantage of UGC is that it helps other users with answers to questions. In addition, User Generated Content has many other forms as well.

As a service provider, UGC makes it possible to improve service quality. UGC is a form of content marketing and must meet a number of conditions. For example, the material must be publicly available, there must be added value, and there is no commercial interest for the creator. The content has been made available for free.

UGC _ Glossary of terms

The impact of UGC on SEO

UGC impacts the SEO of a website or page. It’s a smart way for marketing to build community. In addition, it is always nice when, as a service provider, you receive free content from users. Building a community provides a better customer experience and therefore also contributes to online discoverability.

My advice

In most cases, User Generated Content is not content you are asking for. You don’t ask users to answer other users’ questions; this usually happens automatically.

We recommend using UGC whenever possible in your SEO campaign. It is a useful tool for building community and profiling a brand in certain ways. It is also possible to engage an SEO consultant for questions surrounding UGC.

Senior SEO-specialist

Ralf van Veen

Senior SEO-specialist
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I have been working for 10 years as an independent SEO specialist for companies (in the Netherlands and abroad) that want to rank higher in Google in a sustainable manner. During this period I have consulted A-brands, set up large-scale international SEO campaigns and coached global development teams in the field of search engine optimization.

With this broad experience within SEO, I have developed the SEO course and helped hundreds of companies with improved findability in Google in a sustainable and transparent way. For this you can consult my portfolio, references and collaborations.

This article was originally published on 22 March 2024. The last update of this article was on 22 March 2024. The content of this page was written and approved by Ralf van Veen. Learn more about the creation of my articles in my editorial guidelines.

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