UGC

Information for and from users on the Web site occurs in a variety of ways. One of the better-known terms here is UGC. What is UGC and what is the impact of this on SEO? I explain it to you on this page.

What is UGC?

UGC is a term for information from users that has been made publicly available. UGC stands for User Generated Content. It refers to data and information that has been created by external individuals involved with an organization without compensation.(1)

Conditions for UGC

User Generated Content, or UGC, occurs primarily online. This is information that has been made publicly available: it is independently created data by users. The advantage of UGC is that it helps other users with answers to questions. In addition, User Generated Content has many other forms as well.

As a service provider, UGC makes it possible to improve service quality. UGC is a form of content marketing and must meet a number of conditions. For example, the material must be publicly available, there must be added value, and there is no commercial interest for the creator. The content has been made available for free.

My advice

In most cases, User Generated Content is not content you are asking for. You don’t ask users to answer other users’ questions; this usually happens automatically.

We recommend using UGC whenever possible in your SEO campaign. It is a useful tool for building community and profiling a brand in certain ways. It is also possible to engage an SEO consultant for questions surrounding UGC.