What is a title attribute?

With a title attribute I mean the titles for links and images on a website. You can use this to provide additional information about the link or image. The information appears to the user when they hover over the link. These HTML attributes have a small impact on your website’s SEO. In this article, I tell you more about this.

What is a title attribute?

A title attribute is a block of extra information that you can attach to a link or an image on your Web site. This block of information says something about what the link refers to or what can be seen on the website. A title attribute does not lie in the layout page itself, but floats above it, so to speak. (1)

Not the same as Alt Text

A title attribute is not the same as Alt Text. The latter is often seen as a description on a page when an image cannot load. An alternative text then appears, which serves to describe what would be seen in the image.

This feature also serves to describe to visually impaired site visitors what to read on the site. The text can then be spoken by special screen reader software, allowing visitors with limited vision to still use the Internet. Title attributes, however, are usually not pronounced.

Title attribute impact on SEO

It is not entirely clear whether title attributes really have great value for SEO. Spiders do not pick up the information from these blocks of information. This would mean that the additional information would not affect indexing in search engines.

On touchscreen devices, it makes no sense to place title attributes. After all, you can’t “hover” over a link there with a mouse. The reason for doing so is to provide the user with a more usable site. SEO influence is minimal.

Still, many specialists feel they have to incorporate the keyword here; personally, I wouldn’t spend too much time and attention on it. Rather to providing value in the form of quality content in the image itself. This has much more impact, not only on the SEO, but also on the UX.

My advice

Because applying a title attribute hardly takes you any extra effort, our advice is to apply it to links or images. With this, you give that little bit extra, making the site experience more enjoyable for the visitor. Thanks to these attributes, your site is even better taken care of. You can also provide additional information that might make your site content too woolly or distract from the main thread of the text.


  1. HTML Global title Attribute. (s.d.). https://www.w3schools.com/tags/att_global_title.asp
Senior SEO-specialist

Ralf van Veen

Senior SEO-specialist
Five stars
My clients give me a 5.0 on Google out of 75 reviews

I have been working for 10 years as an independent SEO specialist for companies (in the Netherlands and abroad) that want to rank higher in Google in a sustainable manner. During this period I have consulted A-brands, set up large-scale international SEO campaigns and coached global development teams in the field of search engine optimization.

With this broad experience within SEO, I have developed the SEO course and helped hundreds of companies with improved findability in Google in a sustainable and transparent way. For this you can consult my portfolio, references and collaborations.

This article was originally published on 26 April 2024. The last update of this article was on 11 June 2024. The content of this page was written and approved by Ralf van Veen. Learn more about the creation of my articles in my editorial guidelines.