Searcher (in Google)
Anyone who enters a search term in a search engine is called the searcher. To make sure you get the right visitors on your website, it is important to find out what he wants to ask with his search terms. After all, a searcher translates his search query into a word, but that never quite covers the content of his query. So put yourself in the searcher’s position and try to understand their real information needs.
The process of getting higher in Google will ensure that you are present where the searcher places a relevant query in Google. SEO and SEA are the channels (both paid and unpaid) to be present at the position in Google.
What is a seeker?
A searcher is someone who tries to find information using a search engine. He comes up with a search term and enters it into the search engine. That search engine uses statistical information from other searchers to determine which Web site is being referred to. An important criterion here is where the searcher lives.
Examples of a viewfinder
If a searcher wants to know what supermarket is there he will type in “supermarket” as a search term. In reality, however, he is looking for a supermarket nearby. The search engine will combine his residence and the search term and come up with a list of the nearest supermarkets.
Most searchers are satisfied with that. If you have an Indian supermarket with a website, you have to ask yourself what search term the searcher is typing in. Probably that will be “toko. So then choose “toko” as your keyword, possibly combined with the location of your store. Organic findability here places you among the relevant search results.
The importance of the seeker
To determine the right search terms, it is good to put yourself in the mindset of the searcher. Don’t fall into the trap of being a specialist in a particular field, or you will fall victim to what is called the law of inhibiting advantage. That is, you are defining the keywords for the searcher at too high a level.
The impact of the seeker
With good searcher analysis, you can optimize your keywords. The effect is that you get more visitors to the website, who moreover can find what they are looking for with you.
When determining keywords, start from yourself, about how you thought when you hadn’t started your business and your website. Try to recall what words you unknowing searchers used for the products you offer on your website. And use those words as keywords, because so does the searcher.