SEO work

When someone says he or she is an SEO specialist, you may wonder what exactly that means. For example, you may be wondering about the work involved or how much time the person spends on it. There are many different SEO work that an SEO specialist deals with on a daily basis. There is often more time in this than you think.

What is SEO work?

SEO work is diverse and interfaces with all marketing channels. Basically, this is any work that affects organic positions in Google. An organization benefits from this by bringing relevant traffic to the website.

When starting SEO work, it is hugely important to pick the right keywords. This selection cannot simply be reversed at a later point in the process.

Examples of SEO work

So SEO work often depends on the website (mainly the CMS) itself. For example, an SEO specialist starts by checking the website and checking the website’s SEO. The initial SEO work I undertake within a journey is listed below (note that each journey varies).

No.SEO workDescription
1Keyword researchThis is the first step in any SEO journey. This involves identifying relevant keywords that your target audience uses when searching for your products or services.
2Competitive AnalysisThis includes researching your competitors’ SEO strategies to gain insight into what works and what you can improve.
3SEO-friendly website structureMake sure the structure of your website is search engine friendly. This means the site is easily crawled by search engines and logically organized for users(1).
4On-page SEO optimizationThis includes optimizing individual pages on your website, including content and HTML source code. These include title tags, metadata tags and header tags(2).
5Content creationCreating high-quality, relevant content is essential for SEO. The content must be valuable to your target audience and must contain the chosen keywords(3).
6Technical SEOThis includes optimizing the technical aspects of your website, such as loading speed, mobile friendliness, XML sitemap and implementation of SSL (https)(4).
7Link BuildingThis involves working to get high-quality backlinks from other websites to yours, which can increase your website’s authority in the eyes of search engines(5).
The first SEO work of a journey.

With this SEO work picked up, there is a solid foundation for a sustainable trajectory. After that, work can continue on (among other things) below.

Key SEO work mapped out

Executing an effective SEO strategy involves many different tasks. Here is an overview of some of the most important tasks within a pathway.

SEO workPriorityAdvantage for SEO
Keyword researchHighUnderstand which keywords and phrases are relevant to your business and audience. Helps direct content and improve search engine visibility.
Technical SEOHighEnsures that search engines can crawl and index your site correctly. Directly affects site visibility in search results.
Content creation and optimizationHighQuality content attracts users and search engines. It is essential for ranking for relevant keywords and providing value to visitors.
Link BuildingHighHigh-quality links improve your website’s authority and help it rank higher in search results.
Local SEO (if relevant)Medium to HighFor businesses that operate locally or have multiple locations, local SEO can help improve visibility in search results for location-specific searches.
Mobile optimizationHighWith more people using mobile devices to search, optimizing for mobile experience is essential for both user experience and search engine visibility.
SEO analysis and reportingHighMeasuring the performance of your SEO efforts helps you understand what is working, what is not working, and where there are opportunities for improvement.
SEO work mapped out.

Each organization may have a different priority for these tasks, depending on their specific situation and goals. It is important to have a comprehensive SEO strategy that includes all of these elements, and regularly review and update as needs and circumstances change.

The importance of SEO work

SEO work has to do with your own website and the external websites that link to your own and to which you link. All the components of SEO together ensure that your website is more findable in search engines such as Google and that your website is easy to use by the user.

Possible goals of an SEO course

Each journey is unique and should have its own relevant KPIs to achieve. Some examples of possible goals of SEO work can be found below.

  1. Increased organic visibility: one of the primary goals of an SEO campaign is to increase your website’s visibility in organic search results. This means that when people search for keywords related to your products or services, your website appears in the top results. By improving organic visibility, businesses can drive more traffic to their websites.
  2. Increased quality of website traffic: in addition to increasing the amount of traffic, another goal of SEO is to improve the quality of that traffic. This means attracting visitors who are actually interested in what you offer and thus more likely to make a purchase, contact or take some other desired action on your site.
  3. Improved user experience: SEO is not only about search engines, but also about people. Therefore, a good SEO campaign will also focus on improving the user experience on your website. This can mean that the site loads faster, is easy to navigate, is mobile-friendly and provides useful, relevant information. Improving the user experience can help increase engagement and conversion rates, ultimately leading to higher ROI.

My advice

Doing your SEO work regularly will ensure that your website does not suddenly find itself at the bottom of search results. You make sure your website is constantly improving so you can finish above the competition.

Performing the right SEO work is very important here, so you need to know exactly what SEO work you are going to perform. Getting started on SEO work together? Feel free to send me a message via my contact form.

Senior SEO-specialist

Ralf van Veen

Senior SEO-specialist
Five stars
My clients give me a 5.0 on Google out of 75 reviews

I have been working for 10 years as an independent SEO specialist for companies (in the Netherlands and abroad) that want to rank higher in Google in a sustainable manner. During this period I have consulted A-brands, set up large-scale international SEO campaigns and coached global development teams in the field of search engine optimization.

With this broad experience within SEO, I have developed the SEO course and helped hundreds of companies with improved findability in Google in a sustainable and transparent way. For this you can consult my portfolio, references and collaborations.

This article was originally published on 22 March 2024. The last update of this article was on 22 March 2024. The content of this page was written and approved by Ralf van Veen. Learn more about the creation of my articles in my editorial guidelines.