Outsource SEO

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The question among many companies today is: outsource SEO to a specialist (or agency) or do it yourself. Why? Online findability is more important than ever because digital sales channels are vital to ultimate revenue.

As a company, outsourcing SEO gives you the best chance to participate in even the most competitive markets. With this channel, you respond to the intent of your target audience and are present as the authority at the moment they search for your company.

SEO outsourcing takes several forms

It’s a widely considered option among companies: Do SEO yourself or outsource it. SEO is not abracadabra. There are several steps you can follow to optimize a Web site(1). However, experience and knowledge is required to optimize the website in the right way and it takes time, energy and precision.

SEO outsourcing takes several forms. The most common components of SEO to outsource are listed below.

• Technical SEO
• SEO content
• Link Building
• SEO trajectories (complete)

The big question among companies is mainly: What is really cost-saving and effective? I discuss the pros and cons of SEO outsourcing below. I also share my experiences regarding companies that take charge of SEO themselves.

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These companies went before you with their SEO outsourcing

Outsource SEO with me: here’s how I get started right away

Want to get started with improved rankings within Google? Then I recommend getting started with an SEO specialist. It is rare for a company, without outsourcing SEO, to achieve his or her online goals. When you outsource search engine optimization with me, I will work on the following, among other things:

• website content;
• website speed;
• the internal links (implementing strategy and operational improvements);
• the links from other websites (link building);
• the structure of the website;
• keyword research (at the beginning of the process);
• monitoring of organic positions.

I make sure my SEO efforts fit within Google’ s guidelines. I work as an SEO specialist for companies all over the world and the Netherlands, including Rotterdam, The Hague, Nijmegen, Groningen & Utrecht.

SEO outsourcing: when is it and when is it not interesting

SEO outsourcing is more interesting for one company than for another. From the online size of the market to the company’s budget, there are several reasons why it is or is not interesting. Read more about it below.

SEO outsourcing is often of interest to these companies

Outsourcing SEO can be of interest to a wide range of businesses, including:

1. Small businesses: Small businesses often do not have the resources to set up an in-house SEO team. Outsourcing SEO tasks to an experienced agency can be a cost-effective way to implement a professional and effective SEO strategy.

2. Large companies: Large companies may have the resources to set up an in-house SEO team, but find it more efficient to outsource their SEO tasks. This can allow the company to focus on their core business and leave the SEO tasks to a specialized agency.

3. Companies in highly competitive markets: Companies operating in highly competitive markets, where it can be difficult to generate organic traffic, may benefit from outsourcing SEO. An experienced agency can help you beat the competition and achieve better search results.

4. Companies without internal SEO expertise: Companies that do not have internal expertise in SEO are best to outsource to an experienced agency to increase the chances of their website being better optimized and performing better in search engines.

5. Companies looking to increase their online visibility: Companies looking to increase their online presence, but don’t know where to start, can benefit from outsourcing SEO. A good agency can conduct a full analysis of the website and the competition and then make recommendations and develop an effective strategy to increase online visibility.

6. Companies that want to see results quickly: Companies that want to see results quickly, such as startups or those looking to increase their online presence, may benefit from outsourcing SEO. An experienced agency can get results faster than an in-house SEO employee, which can lead to better ROI.

In short, outsourcing SEO can be beneficial for businesses of all shapes and sizes, especially for those who do not have the necessary in-house expertise or want to see results quickly. It can also be cost-saving for small businesses that do not have the resources to have an in-house SEO team.

For these companies, SEO outsourcing is often not interesting

There are companies for whom SEO outsourcing may not be as interesting. This may be the case, for example, for companies that are in very niche markets with little online competition. In such cases, the effort and cost of outsourcing SEO may not outweigh the potential benefits.

In addition, a company may not yet have a sufficient online presence to outsource SEO. In that case, it often makes more sense to first invest in the basics of online presence, such as setting up a website and creating content, before investing in SEO.

Finally, a company may simply not have the budget to outsource SEO. In that case, it may make sense to learn at least the basics of SEO and apply them yourself.

Outsource SEO or do it yourself?

Of course, I understand why many companies want to take the SEO into their own hands and give it as a side job to someone on the marketing or IT team. I list the most common reasons for you.

The main reason is money saving. Hiring an SEO specialist costs money, of course. Companies want to save on this because they think that only a few changes need to be made to the website and with this the findability improves immediately. Often I hear that a person from an IT or marketing department takes on this task as a side job.

In addition, I often hear the argument that if someone within the company learns SEO and takes on the task, that person can always make adjustments to the site as needed. I also understand this assertion very well.

Someone on the team, of course, can always just write some text, resize the images on the site or obtain a link-building article on another site. However, small tweaks on an irregular basis often don’t work well enough for your SEO.

Finally, I often hear from companies that someone can take on the SEO within the company because it is thought that it is only about the content on a website or landing page. Writing a blog weekly can certainly boost your SEO. However, SEO is much more than just posting a weekly blog. SEO is all about content, technique and link building. If you only focus on a specific area, you will not obtain the desired results.

The consideration of whether to outsource SEO or do it yourself….

If you have enough time and expertise, consider doing SEO yourself. However, this requires that you have sufficient knowledge of SEO and have the time and resources to keep up and adjust your SEO campaign based on the changing algorithms of search engines. The advantage of doing it yourself is that you have control over the entire SEO strategy and its implementation.

However, if you do not have the time, resources or expertise to do SEO yourself, it is wise to outsource SEO to a specialist(2). SEO is a complex process and requires the necessary skills and knowledge to carry it out effectively. A specialist has the necessary expertise and experience to set up and execute your SEO campaign and can help you increase your online visibility.

SEO outsourcing is the solution

Many of my clients have often first tried to take control of the SEO themselves. That makes sense, too, because you don’t want to spend directly on spending that might be minimized.

However, I often experience in practice that many companies do not achieve their desired results or that companies do not know exactly what, when and how to implement optimizations. I share common cases below.

In doing so, it is worth saying that there are many unpredictabilities within the world of SEO. Often changes in positions are difficult to trace back to events. Updates, shifts from competitors and your own adjustments on the website quickly cloud the vision.

It takes at least 3 years of full-time SEO learning and practice before a person becomes a full-fledged SEO specialist. In doing so, he/she must always keep up with new developments and Google’s constantly changing algorithm. So someone who takes on SEO as a side job is far from knowing everything about SEO. Consequently, many clients come to me with questions about how to tackle SEO.

The components of SEO outsourcing

SEO consists of three components. Namely, content, link building and technology. An SEO specialist must be able to make optimizations on all three of these facets. This means you can’t just focus on improving your content or getting the occasional link from another website. It is the combination of all three facets to perform full-fledged SEO and actually get the website higher in Google.

It starts with trying it yourself

In most cases, I hear from clients who approach me that they first did the SEO themselves. Then saw no results and finally signed up with me (the SEO specialist :-)) anyway. I understand that very well. Achieving the same results as a full-time SEO expert is difficult.

Many improvements or changes made to a Web site may end up being less positive than imagined. An experienced SEO specialist knows how to deal with this. A specialist has the right knowledge to anticipate any pitfalls. For someone with little experience, this is difficult.

Outsource SEO to someone with a transparent and sustainable approach

I work transparently for sustainable success, to briefly summarize my approach:

• With a transparent way I communicate the following things, among others, in real time:
  • The data from the Google Search Console, summarized in human language.
  • The data from Google Analytics, also summarized in human language.
  • The opportunities in terms of content, here you can always give your own input.
  • Which links we obtained that month and which pages on the website they point to.
• I take a sustainable approach when you outsource your company’s SEO to me:
  • I obtain quality backlinks from other websites to your website.
  • I write content focused on the visitor and optimized for Google. No frills with keyword density over 3%.
  • I make the website user-friendly by speeding it up.

Of a sustainable SEO project, I get excited. Of the SEO tricks anno 2010 somewhat less so.

SEO outsourcing costs

The cost of SEO outsourcing is between €300 and €5000 per month. Is your specialist’s price different? If so, you may be paying too much (or too little).

Just now I named what are common experiences with companies that are going to do their SEO themselves. The common denominator with these companies, is that it ultimately has more burdens than benefits to realize the SEO itself.

When you capitalize on the right long tail keywords in time, it is easier to achieve a higher position within search results in Google.

Keep monitoring the SEO

This involves keeping a close eye on SEO issues such as new algorithm updates. Saving time is important to capitalize on certain keywords in time. For this reason, it is a good decision to seek help from an SEO specialist.

An SEO journey is a matter of customization. Asking for help from an SEO specialist can come in different degrees. Also, there may be a need primarily for link building, and less need for content writing. I work closely with companies to see which method suits them best. To discuss the possibilities further, you can always contact me.

29 reasons why SEO outsourcing is smart.

Outsourcing search engine optimization saves time and ultimately money. Internal resources that you can use much better to improve operations, sales or maybe even finance (I’m just mentioning). Below I describe some of the benefits of outsourcing SEO that I have received back from my own clients.

1. Higher positions in Google generate visitors

SEO outsourcing simply yields higher positions in Google, and higher positions in Google generate (quality) visitors.

The advantage of these visitors is that they are actually looking for the website’s services. With a relevant content strategy, targeted ways can be explored to get only the most relevant visitors to the website.

2. SEO positions within Google lead to quality leads

Better organic positions lead to quality leads. Not only are visitors to a website more relevant, the leads that come from it are more qualitative in practice.

With high-quality MQLs, you’ll also make your sales department happy. A happy sales department, in turn, creates more sales for the company.

3. A collaboration provides the most knowledge

The SEO specialist knows a lot about search engine optimization. The company that outsources its SEO knows a lot about the market. This combined knowledge ensures an optimal strategy.

Strategy development involves looking closely at how competitors are evolving and positioning themselves. This contributes to a broader knowledge of the market and players.

4. An SEO specialist picks up the low-hanging fruit

When outsourcing SEO, the first stage can be to look at the low-hanging fruit. These are the first implementations that can be made on the website.

The advantage of doing this with an SEO party is that the party looks at the website and goals with fresh eyes. From this perspective, a new strategy is being drawn up, focusing on the low-hanging fruit.

5. Commercial knowledge from the market is generated

During a collaboration with an SEO agency, commercial knowledge from the market is shared. Consider the questions below.

• What is competitor x doing in terms of SEO content?
• How does competitor y develop on keywords 1, 2 and 3?
• In what way is the market developing and what are the main trends in it?

6. Google is more complex than ever

Google (and google’s algorithm) gets more complex every month. In fact, there are daily updates that can have a (disastrous) impact on your organic findability.

So having a dedicated SEO specialist look into this is not a bad idea. Both for the times when positions are doing very well, and for the times when positions in Google are slightly down.

7. Google’s algorithm is constantly changing

Google’s algorithm changes daily. Every update that takes place can be significant for your website.

Outsourcing the SEO ensures that there is always a party paying attention and advising on this.

8. The competition is not sitting still

When you write an article about something, there is almost always a competitor who “borrows” the idea and writes a better/longer article about it. It’s not only that way with content, but also with the backlinks you collect or the technical optimizations.

In most markets (including the Netherlands), it is no longer possible to sit still. This also applies to when you have reached positions 1.

9. Outsourcing SEO is cheaper than an in-house specialist

Outsourcing SEO, even though it may not seem intuitive, is often cheaper than an in-house specialist. That said: it is very difficult to charm a senior in-house SEO specialist into a position at one webshop.

Working with an SEO specialist often costs less than half the salary of an employed (senior) SEO specialist. And VAT is still deductible last time I looked.

10. An SEO specialist uses professional tools

The tools a specialist uses are not cheap. In doing so, they are often many different tools, such as ScreamingFrog, Ahrefs, SEMrush … you name it.

This is a nice extension of what was indicated in point 9. All in all, hiring an SEO specialist is more expensive and labor-intensive than outsourcing search engine optimization.

11. Knowledge sharing is central to SEO outsourcing

Knowledge sharing is central to many trajectories. Think of knowledge sharing on technical issues, but also knowledge sharing around writing content for Google.

12. SEO outsourcing ensures internal support

Creating internal support for SEO is difficult in larger organizations. Outsourcing this works advantageously. The reason for this is that when a commitment is made to outsource SEO, that through this expenditure, SEO moves up the priority list.

13. Finding a quality SEO specialist is difficult

In this (labor) market, it is almost impossible to find a good in-house specialist to work for an organization. Many specialists started out as freelancers; those who did not, in practice, often still work at an SEO agency.

This is because the challenge is greater and it brings a piece of dynamism (variety of clients).

14. Relevant work experience within the profession.

SEO outsourcing ensures that someone with experience within SEO is watching over a project. This adds to the speed and outcome of a course.

By choosing an SEO specialist, you are choosing someone who is knowledgeable and experienced in the field of SEO. SEO is now a profession in its own right and you need a lot of knowledge to get good results in this. Especially when you want to see lasting results, hiring an SEO specialist is smart.

You are not only assured of top quality, but also someone who is up to date with the latest trends in SEO. Whether you want texts written or your entire website optimized for the search engine: you can outsource all of this.

15. A marketer often does not have deep SEO knowledge

A general marketer working at a company often does not have a deep, substantive knowledge of SEO. That is also hard to expect from someone, to call yourself a (senior) SEO specialist, you really have to keep up with current events every day and have a lot of experience within different projects.

16. Search engine optimization is a broad field

SEO is very broad. This ensures that, to tie in with point 15 in this list, someone must often keep up with current events to know the latest from Google. Consider algorithm changes, as well as updates to other tools within SEO.

17. Keeping track of positions is important

An SEO agency worked with always keeps accurate track of positions. This allows timely intervention when a problem arises. An increase in position can also be used to improve components on the Web site.

18. SEO outsourcing can be seen as taking out insurance

Outsourcing SEO is insurance for many businesses. When Google comes out with updates or when certain organic positions drop, the party being worked with intervenes with the necessary actions.

19. SEO outsourcing adds value to other channels

Among other things, improved SEO leads to increased conversion rates. With that, SEO is central to many marketing plans by supporting and promoting the other channels (provided it is an omnichannel strategy).

20. You get yourself more time to focus on what you are good at

SEO is a long-term channel, focusing on the long-term and sustainability of the journey. In addition, there are many components that must be constantly updated, making SEO time-consuming for an organization to execute correctly on its own.

Therefore, it is better to hire someone who has this time and will make the most of it. By yourself, you can focus on other tasks within your business that are also not on your mind.

21. Optimal results, in both the long and short term

SEO outsourcing simply ensures better results in Google. When no concessions are made on outsourcing this, the components of SEO are implemented optimally and in accordance with Google’s guidelines. This will always differ in quality from doing it yourself.

SEO outsourcing ensures that you get the best results in the short term, but more importantly in the long term. An SEO expert has the right tools to make your website more findable and rank higher in Google. One way this is done is by improving content and optimizing the technical aspects of a website.

As a result, not only will you get more visitors, but they will take action faster. You can think about buying a product, signing up for a newsletter or requesting a quote. When multiple visitors do this, you benefit from better sales.

Outsourcing your SEO will save you a lot of time, because you don’t have to deal with it yourself. Furthermore, it is good to know that an expert always has the right knowledge and experience to ensure the best results. You can benefit from this result for a long time. Hiring a good SEO specialist? Please feel free to get in touch!

22. SEO takes a lot of time and energy

If you get started with SEO on your own and make the wrong choice at the beginning of the strategy, it can take months or even years. In short, when you get started with SEO outsourcing, you save (a lot of) time and energy.

23. SEO outsourcing provides knowledge from other markets

Outsourcing the SEO provides knowledge from other markets. SEO agencies generally have a broad portfolio of clients in different industries and markets. This knowledge can be shared during the process, benefiting the client.

24. A collaboration generates more sales

Collaborating with an SEO agency increases sales. This is an easy one. Higher (relevant) positions in Google contribute to the number of visitors to the website. When website conversions are constant, it ultimately contributes to increased sales.

25. Getting started with SEO outsourcing increases the quality of a website

A sustainable SEO process focuses on increasing the quality of the website. This ensures that not only the rankings in Google improve, but that the speed and user experience of the website benefit as well.

26. SEO increases brand awareness

SEO outsourcing contributes to the further brand awareness of the company, which will also help you receive more leads and inquiries in the long run.

27. SEO website migrations outsourcing prevents declines

With any migration of any kind, it is crucial to outsource it to an SEO specialist. In many cases, this prevents a decline in organic traffic in the months following this website migration.

28.1. SEO domain migrations outsourcing prevents drops

Even with a complete domain migration, it is important to outsource this to a specialist in most cases. Especially with this migration, the risk of losing traffic is high, making it relevant to any business.

29 Avoid impact from incorrect link building

With outsourcing the SEO with an established party, it is possible to avoid an impact on the website due to incorrect link building.