What is a touchpoint and how do I optimize it?
Senior SEO-specialist
As a company, do you want to sell a product to a customer? Then it is important to connect with the customer. In doing so, you will have to deal with touchpoints . What are touchpoints and what can you do with them as a company? I’m happy to explain the concept of touchpoints to you.
What is a touchpoint?
Touchpoints are moments of contact with the customer that occur from the initial introduction to after delivery. These are moments when a company makes a good impression on the customer. With touchpoints, a company has the ability to target the right audience through marketing.
What are digital touchpoints?
The potential customer comes into contact with a product, a brand or a company during the so-called customer journey, customer journey. It is much easier to connect with customers with the advent of the Internet. It is possible to use digital touchpoints. There are 5 phases where touchpoints are present:
– Awareness: advertising in the search engine or on social media
– Consideration: blog articles, social media, SEO
– Purchase: webshop
– Contact: mail, chat, forum
– Advocacy: newsletter, social media, app, login portal
Be careful not to use too many touchpoints. After all, this is actually counterproductive for the customer.(1)
The impact of touchpoints on SEO
There are a number of ways in which touchpoints have a positive impact on SEO. First, good content brings more visitors to your website. In addition, providing good service is also important: accessibility via phone, email and social media has a lot of influence on a positive customer journey.(2)
- Understand the Touchpoints on Your Customer Journey. (2023, Oct. 2). Qualtrics. https://www.qualtrics.com/experience-management/customer/how-to-understand-touchpoints-on-a-customer-journey-map/
- Mathews, J. (2023, Sept. 22). Mapping the customer journey for SEO and marketing success. Search Engine Land. https://searchengineland.com/mapping-customer-journey-seo-marketing-success-432346
