Do you want to address as large a target group as possible or do you prefer a targeted group of potential customers? Targeting is an interesting strategy here. What is targeting and what options do you have here? We explain the concept to you in detail.

What is targeting?

Targeting is reaching out to potential customers in order to achieve a specific goal. This involves targeting a specific group of potential customers who are most likely to convert. You are focused on finding and approaching these customers.

Here are the benefits of targeting

There are a number of benefits you will face if you choose targeting. First, you go for quality: you filter a group of people on visitors you want to appeal to. It may seem like you are reaching fewer people in the process, but you are reaching the right group of people: the people where they are most likely to convert. Therefore, with targeting, the chances of success and increased sales are higher. Furthermore, you also save time with targeting: in fact, you go straight to your target and appeal directly to the right people.

The impact of targeting on SEO

Targeting itself has no direct impact on a website’s SEO.

However, targeting is a good way to connect with the right group of potential customers, including through social media. Using long-tail keywords is also a form of targeting: this does have a direct impact on SEO. With this, you create combinations of specific keywords that are longer than one word: conversion rates are higher for these keywords.

My advice

The use of targeting provides good results, provided it is done properly. We therefore recommend choosing the right tactics: use the right channels and build a relationship with the target audience. Conducting a target audience analysis is necessary when there is not yet a clear picture of the target audience. This is how you ensure the right combination of traffic and conversion.

Senior SEO-specialist

Ralf van Veen

Senior SEO-specialist
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I have been working for 10 years as an independent SEO specialist for companies (in the Netherlands and abroad) that want to rank higher in Google in a sustainable manner. During this period I have consulted A-brands, set up large-scale international SEO campaigns and coached global development teams in the field of search engine optimization.

With this broad experience within SEO, I have developed the SEO course and helped hundreds of companies with improved findability in Google in a sustainable and transparent way. For this you can consult my portfolio, references and collaborations.

This article was originally published on 22 March 2024. The last update of this article was on 22 March 2024. The content of this page was written and approved by Ralf van Veen. Learn more about the creation of my articles in my editorial guidelines.