Targeting

Do you want to address as large a target group as possible or do you prefer a targeted group of potential customers? Targeting is an interesting strategy here. What is targeting and what options do you have here? We explain the concept to you in detail.

What is targeting?

Targeting is reaching out to potential customers in order to achieve a specific goal. This involves targeting a specific group of potential customers who are most likely to convert. You are focused on finding and approaching these customers.

Here are the benefits of targeting

There are a number of benefits you will face if you choose targeting. First, you go for quality: you filter a group of people on visitors you want to appeal to. It may seem like you are reaching fewer people in the process, but you are reaching the right group of people: the people where they are most likely to convert. Therefore, with targeting, the chances of success and increased sales are higher. Furthermore, you also save time with targeting: in fact, you go straight to your target and appeal directly to the right people.

My advice

The use of targeting provides good results, provided it is done properly. We therefore recommend choosing the right tactics: use the right channels and build a relationship with the target audience. Conducting a target audience analysis is necessary when there is not yet a clear picture of the target audience. This is how you ensure the right combination of traffic and conversion.