In this article, we tell you what an FAQ page is. Next, we talk about the importance of a well-organized FAQ page. Finally, we’ll tell you how to optimize it.

What is it?

FAQ stands for Frequently Asked Questions. The “Frequently Asked Questions” are on a Web page and include questions and answers that are frequently asked. It is a list which is categorized into relevant topics for the visitor. In this way, the visitor finds the information in an easy way. Often, below a search result in Google there is already an excerpt of the FAQ page that can be seen on the website.

The importance of FAQ

FAQs are important because it responds to the visitor’s need for information. The visitor does not have to call customer service with questions. Instead, the answers to the questions can already be found on the web page. Writing FAQ pages enhances a website’s user experience. Google recognizes this and factors it into the final rating of the website.

FAQ appears in enriched search results. A number of questions can be seen directly below the search result. When clicked, the answer is shown immediately below. Google does this when the FAQ content is of such quality and relevance.

Its purpose is to give the visitor the right information faster.

FAQ | Glossary of terms

Optimizing the FAQ

To construct the FAQ in the most optimal way, it is important to have the right data at hand. Identify the most frequently asked questions related to the products, service and overall brand. Use customer service data to see which keywords are frequently searched against. These questions are useful to put in.

There are some important points to consider while creating an FAQ page. We discuss some of them.

  • Make sure the answers respond to the visitor’s need.
  • Discuss a wide range of topics (transactional, informational and customer service).
  • Keep the page up to date with any changes in needs.
  • Show that you have expertise, confidence and authority within your industry.

FAQ page and SEO

In other words, it is important to optimize the FAQ page. This is with the goal of matching the answers to the visitor’s questions as closely as possible. When tailored specifically to the needs of the visitor, it enhances the user experience of the website. It is a positive experience because all the answers are already there. Below a search result, Google displays a snippet of the complete FAQ page. These highlighted FAQs match the keywords entered by the searcher. When the content featured in the highlighted FAQs generates interest in the visitor, it leads to a click. Also, placing the right call-to-actions helps lead to click-throughs.

Google notices this and takes it into account when rating the website. The more relevant the content on the FAQ page, the more likely a searcher will click through. So an optimized FAQ page is a plus. It is wise to seek help from an SEO specialist in this regard.

Frequently Asked Questions

What is an FAQ?

FAQ is the abbreviation for Frequently Asked Questions. So it is an overview of questions that are often asked and their answers. Usually they are divided into certain categories.

What is the impact of FAQ on SEO?

If you set up an FAQ in a good way so that users take full advantage of it, it will enhance the user experience. This gives you a good rating from users. Google will certainly notice this as well and reward you with a good ranking.

Senior SEO-specialist

Ralf van Veen

Senior SEO-specialist
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I have been working for 10 years as an independent SEO specialist for companies (in the Netherlands and abroad) that want to rank higher in Google in a sustainable manner. During this period I have consulted A-brands, set up large-scale international SEO campaigns and coached global development teams in the field of search engine optimization.

With this broad experience within SEO, I have developed the SEO course and helped hundreds of companies with improved findability in Google in a sustainable and transparent way. For this you can consult my portfolio, references and collaborations.

This article was originally published on 11 October 2023. The last update of this article was on 16 January 2024. The content of this page was written and approved by Ralf van Veen. Learn more about the creation of my articles in my editorial guidelines.

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