How do you conduct a technical SEO analysis?

A technical SEO analysis is a crucial part of search engine optimization. As the term will tell you, it focuses on the technical aspects of a Web site. You can think about things like website architecture, server performance and page architecture. A technical SEO analysis serves two purposes: optimizing the website for search engines (in other words, improving visibility and findability) and improving the user experience.

When you perform a technical SEO analysis, it becomes possible to identify problems that affect the performance of your website. So that means it also gives insight into what you can do to optimize your website so that it will perform better in search engines. In this article, I’ll tell you about the most important aspects of a technical SEO analysis. I also explain how technology contributes to a successful SEO strategy.

What are the components of a technical SEO analysis?

A technical website analysis tells you what technical aspects can affect search engine optimization. An analysis, performed using a professional tool, takes a large number of factors under the microscope. Especially when you are new to SEO, it can be overwhelming. Therefore, I have listed the most important components for you below.

  1. Website loading speed: the loading speed of a website affects the user experience and performance of the website. A short load time contributes to a positive user experience and can also improve search engine rankings.
  2. Mobile user experience: as more and more users perform searches via their cell phones, your website must also work well on mobile devices. A mobile-friendly website can also help improve search engine rankings(1).
  3. URL structure: the URL structure of the website can also affect search engine optimization. Therefore, always provide a clear and logical URL structure that can be easily understood by search engines.
  4. Metadata: metadata, such as meta titles and meta descriptions, are important on-page elements that you can optimize for search engines. Your metadata should always be clear, but also relevant to the content of the page in question.
  5. Internal links: internal links are a clever tool to help visitors navigate your website more easily. Moreover, these also contribute to search engine optimization. Always provide a logical internal link structure.
  6. Images: images on the website should be optimized through alt text, filenames and metadata.
  7. Crawl errors: crawl errors can affect the search engine optimization of the website. Therefore, you should check for this regularly and resolve any problems as soon as possible.
How do you conduct a technical SEO analysis?

What is a technical website analysis for SEO?

So a technical website analysis for SEO is a process in which you assess the technical aspects of a website. Its purpose is to improve search engine optimization and user experience. This analysis for SEO is an important part of search engine optimization and should be performed regularly. This will ensure that your website stays up-to-date and meets current best practices and SEO guidelines at all times.

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A technical SEO analysis in a nutshell

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A technical SEO analysis checklist

Especially when you have little knowledge of performing a technical SEO analysis, it can be difficult to determine where to start and what priorities to set. That’s why I’ve created a technical SEO analysis checklist for you that provides guidance for your technical SEO strategy.

AspectChecklist items
Loading speed– Analyze your website’s loading speed using tools such as Google PageSpeed Insights, GTmetrix or Pingdom.
– Optimize image size and compression to reduce loading time.
– Also use caching to reduce website load time.
– Minimize HTTP requests and use content delivery networks (CDNs) for faster loading speed.
Mobile user experience– Analyze the mobile user experience using Google’s Mobile-Friendly Test.
– Ensure responsive web design so that your website works well on mobile devices.
– Minimize website size on mobile devices.
– Improve website speed on mobile devices.
URL structure– Provide a clear and logical URL structure that search engines can easily understand.<br>- Avoid unnecessary parameters and IDs in the URL structure.<br>- Provide a consistent URL structure across the site .<br>- Use keyword-rich URLs and avoid dynamic URLs(2).
Metadata– Make sure the meta titles and descriptions are relevant to the content of the page.<br>- Make sure meta titles and descriptions are unique to each page.<br>- Use keywords in the metadata.<br>- Make sure your metadata is of appropriate length so that it fits within search engine display limits and displays in its entirety(3).
Internal links– Check that internal links on the website are logically structured and help users navigate the website(4).<br>- Minimize the number of clicks required to reach a particular page.<br>- Use clear and descriptive anchor text for internal links.<br>- Provide high-quality links that help users find relevant information.
Images– Make sure all images on the website are relevant to the content of the page.<br>- Use alt text to help search engines understand what is in the images.<br>- Reduce image file size to improve website loading speed(5).<br>- Minimize the number of images on the page to reduce website load time.
Crawl errors– Regularly check the crawl errors in Google Search Console to see if there are any technical problems with the website.
– Check that all pages of the website are search engine accessible.
Structured Data– Analyze whether the website uses structured data, such as schema.org, and whether it is implemented correctly(6).<br>- Make sure the structured data is relevant to the content of the page and helps in understanding the context.<br>- Use the Google Structured Data Testing Tool to test structured data and identify errors.<br>- Implement appropriate structured data types to make the website perform better in search engines.
Security– Provide a secure connection on the website using an SSL certificate.
– Make sure the website meets search engine security standards.
– Check website security settings regularly and adjust them if necessary.
Sitemap– Create and implement a sitemap on the Web site so search engines can find the pages more easily.<br>- Make sure the sitemap is up-to-date and includes all pages on the Web site.<br>- Use the Google Search Console to test the sitemap and identify errors(7).
Robots.txt– Check if a robots.txt file is present on the Web site(8).<br>- Make sure the robots.txt file is configured correctly and does not block important pages.<br>- Use the Google Search Console to test the robots.txt file and identify errors.
Pagination– Make sure the pagination on the website is configured correctly and does not create duplicate content.
– Use proper page tags to help search engines understand the relationship between pages.
– Minimize the number of clicks required to reach pages by using proper pagination.
Canonical URLs– Use canonical URLs to help search engines understand the relationship between pages(9).<br>- Make sure the canonical URLs are configured correctly and match the page content.<br>- Use Google Search Console to test canonical URLs and identify errors.
Response Code– Regularly check the response codes of the pages on the website to see if there are any problems with the accessibility of the pages.
– Make sure the pages have proper response codes and no errors.
– Use the Google Search Console to identify and resolve response code errors.
Redirects– Check that there are no unnecessary redirects on the website.
– Use proper redirect types, such as 301 or 302, so that search engines better understand the relationship between pages.
– Make sure redirects do not cause chaining and 404 errors.
Page architecture– Check the website page architecture and make sure it is logical and easy for search engines to understand.
– Make sure the most important pages are accessible through the website’s navigation.
– Minimize the number of clicks required to reach important pages.
– Use breadcrumbs to help users and search engines understand the page architecture.
Javascript and CSS– Make sure the website functions properly without Javascript and CSS.
– Minimize the use of Javascript and CSS on pages to ensure high loading speed.
– Avoid using inline CSS and Javascript, as this can slow down page loading speed.
– Use compression to reduce the size of JavaScript and CSS files and improve page load speed.
Website architecture– Make sure the website is well organized and easy for users to navigate.
– Minimize the depth of the website architecture and ensure that all pages are accessible through the website’s navigation.
– Use internal links to help users find relevant information on the Web site.
Server performance– Analyze server performance and ensure that the website is always available to users.
– Provide adequate server capacity to improve website loading speed.
– Minimize website downtime to ensure that search engines continue to see your website as reliable.
Analytics– Implement Google Analytics or another analytics program to measure website performance.
– Analyze website performance regularly to see what improvements, if any, you can make.
– Use the data to optimize the website for search engines and users.

Is technical SEO complicated to learn on your own?

Technical SEO focuses on the technical aspects of a website, which means you must have some knowledge of web development and design. In addition, it is important to be aware of search engine guidelines and algorithms. The versatility of technical SEO and the complexity of various factors that go into it often make it difficult to learn.

If you are still interested in learning technical SEO, you can check out many resources online. Thus, you can read and follow numerous tutorials, blogs and online courses that can help you understand the basics of technical SEO. That way, you will learn step by step how to optimize the technical aspects of a website.

If you are new to the world of SEO, my advice is to start with the general basics of search engine optimization first. You can then go on to learn more and more about technical SEO. Moreover, it is important to stay abreast of the latest guidelines and developments in technical SEO. After all, these are subject to regular change.

If you do not have enough time or resources to take care of the technical SEO on your own, then it is best to hire an experienced SEO specialist. This one knows how to optimize your website in all facets, making your page perform better in search engines.

Is technical SEO the most important part of SEO?

Technical SEO is a crucial part of SEO, but I would not call it the most important component. In fact, search engine optimization contains three aspects that work together to make a website perform better and ensure a successful SEO strategy.

In fact, in addition to technical SEO, SEO also includes on-page optimization. This includes optimizing website content with relevant keywords and improving the user experience on the website. The third component of SEO is off-page optimization, such as building backlinks to the website and creating a strong online presence. This is why this section is sometimes referred to by the term “authority.

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If you want to be able to create a successful SEO strategy, it is necessary to include technical SEO as well as content and off-page SEO. Technical SEO is crucial because it forms the basis for all other SEO efforts, but on its own does not bear enough fruit to make a website rank high in search engines. So instead, you should see this component as part of a broader approach to SEO optimization.

What does a monthly technical SEO strategy look like?

With the technical aspects of a website, you don’t just deal with it once. As with the overall SEO strategy, this is an ongoing and dynamic process. Therefore, a monthly technical SEO strategy, focused on monitoring and optimizing the technical aspects, is necessary to stay up to the standard of search engines and provide a good user experience. Below I show what a monthly technical SEO strategy can look like:

Week 1:

  1. Check the website for crawl errors and fix them using the Google Search Console.
  2. Analyze and optimize website load times by compressing images and CSS files, removing unnecessary plug-ins and using caching.
  3. Analyze the website for broken links. If present, resolve them immediately by redirects or removing the links.
Discover crawl errors in a technical SEO analysis

Week 2:

  1. Check the website for duplicate content (duplicate content) and fix any problems using canonical URLs or redirects.
  2. Analyze the website for indexability. Make sure important pages are indexed and unimportant pages are blocked. You do that using robots.txt.
  3. Check the website for mobile-friendliness and make sure it is suitable for mobile devices.

Week 3:

  1. Analyze the website for structured data and make sure it is implemented correctly. Moreover, they should match the content of the pages.
  2. Analyze the website for internal link structure. From other pages on the website, links should be provided to the most important pages.
  3. Check the website for HTTPS security and make sure it has an SSL certificate.

Week 4:

  1. Analyze the website for 404 errors and resolve them by redirects or removing links.
  2. Check the website for server issues and resolve them to ensure that the website is always available to users.
  3. Analyze the website for website architecture. Make sure your website is well organized and that users can easily navigate it.
SSL certificate in an SEO analysis

By repeating the above steps monthly, you can optimize the technical aspects of the website. This way you stay compliant with search engine standards and always offer a good user experience. Always stay on top of the latest developments in technical SEO and search engine optimization in general. These are constantly changing, making it necessary to make regular adjustments.

Conclusion

All in all, it can be said that a technical SEO analysis is an important part of search engine optimization. The analysis can help identify problems and improve website performance. This way, you can improve the visibility of your website and achieve higher organic positions in search engines like Google.

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It is important that you perform regular technical SEO analysis. By integrating technical SEO optimization into a broader SEO strategy, you can build a strong online presence and reach your target audience even better.

Senior SEO-specialist

Ralf van Veen

Senior SEO-specialist
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I have been working for 10 years as an independent SEO specialist for companies (in the Netherlands and abroad) that want to rank higher in Google in a sustainable manner. During this period I have consulted A-brands, set up large-scale international SEO campaigns and coached global development teams in the field of search engine optimization.

With this broad experience within SEO, I have developed the SEO course and helped hundreds of companies with improved findability in Google in a sustainable and transparent way. For this you can consult my portfolio, references and collaborations.

This article was originally published on 11 October 2023. The last update of this article was on 16 January 2024. The content of this page was written and approved by Ralf van Veen. Learn more about the creation of my articles in my editorial guidelines.