How do you conduct an SEO content analysis?

SEO content is an important part of search engine optimization (or SEO). The content you create should be relevant, interesting and informative, as well as optimized for keywords and targeted to your website’s audience.

When you create content that meets those requirements, your website can rank higher in organic search results and thus attract more traffic. In this article, I’ll tell you about the key components of an SEO content analysis and explain how to optimize for your target audience as well as search engines.

What are the components of an SEO content analysis?

When you get started with an SEO content analysis, you focus on optimizing your website’s content. Typically, the components below belong to such an analysis:

  1. use of keywords;
  2. content quality;
  3. content relevance;
  4. content length;
  5. internal links;
  6. on-page SEO;
  7. headers (per page);
  8. URL structure.

Read more on this topic

How do I write my own SEO content?

Herewith in brief and outline how I proceed when writing SEO content.

  1. Perform keyword research: What keywords is my target audience searching for and what keywords should I incorporate on the landing page?
  2. Drafting the outlines: From this research, I draft the appropriate headers of the page.
  3. Start writing/filling in the outlines.
  4. Doing a second check of the content: I usually put my file in Italic to make my own (grammatical) errors a little easier to detect.
  5. Drafting the on-page SEO: incorporate page title, meta description and appropriate internal links.
  6. Find the right images and incorporate them into the content (in the right place).
  7. Optionally, I look for appropriate sources to go with it, which I put in the text in accordance with APA guidelines.

This is a generic roadmap for doing this and may vary from case to case. For example, sometimes I set up keyword research for multiple pages or don’t do a second check (because the page is not that important).

Conducting an SEO content analysis in a nutshell

No time for a long article? No problem. Watch the video below for a summary of this article.

SEO content analysis.

How do I analyze content quality?

So this section is really purely about content quality (this is not about SEO, on-page SEO, internal links or URLs). Only about quality.(1)

  1. Does the content contain enough words to adequately highlight all parts of the topic?
  2. What about information density? Is it high or is there a lot of fluff in the text to get to a certain number of words (which no one likes).
  3. Does it alternate between long and short sentences?
  4. Are short paragraphs used (4-5 lines maximum)?
  5. Is the content nice to read on the website (a font large enough weighs heavily in this).
  6. Is the content written by a true expert within the profession and does it show? Does the expert’s experience shine through in the content?
  7. Would you have the content read to an existing customer who has a question about something to answer that question? No? Then the content is probably not good enough.
  8. Is the content grammatically correct?
  9. Is there active writing where applicable?
  10. Overall: does the content read well and actually deliver value to the reader?
  11. Is the content unique or grabbed from somewhere without adding value?

There are still plenty of points to think about, but when a piece of content meets these things then you are already a long way off.

Read more about conducting a full SEO content analysis

What about the piece on SEO within content?

A number of components are important here. The meta title, meta description, internal links and header structure. I address this briefly below.

A meta title is the title of a web page that appears in search engine search results:

  1. the meta title contains the most important keyword;
  2. the meta title is between 50 and 57 characters long;
  3. the meta title is recruiting and provides a high CTR.

A meta description is a longer description that is also displayed in the same snippet in Google. The main difference from the title is that the meta description is not an official ranking factor.(2)

  1. the meta description contains the most important keyword;
  2. the meta description is between 125 and 135 characters long;
  3. the meta description is recruiting and provides a high CTR.

Internal links in a text allow the visitor and Google to move easily from page to page:(3)

  1. internal links contain the right anchor texts for the right pages;
  2. the visitor knows what happens when he clicks on an internal link;
  3. internal links are placed for the visitor, not just for SEO;
  4. Not the same internal link twice on one page;
  5. no more than 4 internal links per 100 words (unless you are Wikipedia).

The structure of headers helps shape the semantics of the content (for Google and the visitor). My rule here is, the H2 creates a new topic on the page. The H3 says something about the H2 and the H4 says something about the H3. This way you can always start a new topic on the page and tell more about it (sort of like chapters).

Is SEO content creation easier to learn than technical SEO?

As you may know, SEO consists of three main facets: content, technical SEO and authority (link building). Although there is a lot involved in creating good content, it is usually easier to learn than technical SEO.

Nevertheless, I want to emphasize that content creation is not necessarily a piece of cake either. Both aspects are crucial to an ultimately effective SEO strategy. A combination of both, with the addition of link building, is important to rank high for competitive search terms.

Conclusion

SEO content writing and analysis is really about quality. The great thing about now is that Google really has the technology to positively rate good content (and this is only getting better). Make sure you give value to the visitor and that the visitor reads this with a satisfied feeling. Good luck!

Senior SEO-specialist

Ralf van Veen

Senior SEO-specialist
Five stars
My clients give me a 5.0 on Google out of 75 reviews

I have been working for 10 years as an independent SEO specialist for companies (in the Netherlands and abroad) that want to rank higher in Google in a sustainable manner. During this period I have consulted A-brands, set up large-scale international SEO campaigns and coached global development teams in the field of search engine optimization.

With this broad experience within SEO, I have developed the SEO course and helped hundreds of companies with improved findability in Google in a sustainable and transparent way. For this you can consult my portfolio, references and collaborations.

This article was originally published on 18 March 2024. The last update of this article was on 16 May 2024. The content of this page was written and approved by Ralf van Veen. Learn more about the creation of my articles in my editorial guidelines.