The SEO trends for 2024/2025

In this article, I cover the most important SEO trends for 2024. See also my review of the past 3 years. In 2024, SEO specialists and marketers will have to adjust their strategies even further due to ever-improving technologies and changing user behavior. In this, AI is having a big impact, as is the evolution of search results pages and the increasing importance of videos within SEO.

AI in SEO

The integration of artificial intelligence (AI) into SEO is a groundbreaking development in 2024. AI technologies such as machine learning and natural language processing (NLP) offer advanced capabilities for keyword analysis, content creation and personalization.

With AI, marketers can recognize patterns in large volumes of data, better understand how users search and interact with content, and personalize the search experience. Especially in the realm of search intent and user behavior, AI offers unprecedented insights, allowing SEO experts to implement more effective and user-centric strategies.(1)

Continuous scrolling

Since Google introduced “continuous scrolling,” users experience search results in a completely different way. Users see new results continuously, eliminating the need to click “next page. This changes the strategy of the SEO roadmap. Not only the top positions are important now, but the entire page must continuously hold the visitor’s attention.

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Lower CTR on search results

The click-through rates (CTR) of search results will only decline in 2024. This is partly because the quality of search results has improved and users are finding what they are looking for faster, but also because of the rise of Featured Snippets and other informative elements in SERPs. Specialists need to improve SEO by placing valuable and quality information in search results.

What will the new SERP look like?

In 2024, the SERP will be more dynamic and personalized. This will consist of a combination of traditional search results, images, videos, Rich Snippets and interactive elements. These become much more personalized or the preferences and search intent of individuals. Moreover, different content formats should be taken into account and more focus on semantic search technology. See an initial introduction to this SERP here.

UXO

UXO (User Experience Optimization) is going to be a crucial part of SEO optimization in 2024. SEO will no longer be just about search term optimization, but about creating a fine, complete user experience. Factors such as loading speed, accessibility, intuitive navigation and interactive design are becoming as important as keywords and backlinks.

Focus on quality content and link building

Content creation focuses more than ever on quality, rather than quantity. Content should be in-depth and relevant to the user intent. Thus, proper studies should be conducted, including the target audience. The content must be truly valuable to the visitor. The same goes for link building.

Content

Good, quality content remains the most important thing, but the way it is created will change in 2024. Content must still remain informative and relevant, but there is now a need to focus more on things like interactive media, infographics, videos and podcasts. This addresses a wider audience and allows search engines to index and rank content in other ways.

Link Building

While the essence of link building will not change in 2024, changes are taking place in the approach. The focus shifts to natural and high-quality backlinks from authoritative websites. Quality becomes more important than quantity. Creating real relationships and participating in relevant online communities and discussions are also indispensable.

E-E-A-T

E-E-A-T (Experience, Expertise, Authoritativeness and Trustworthiness) takes center stage in 2024. This applies to all industries. This includes not only making the content more qualitative and reliable, but also improving the user experience.

Content should no longer be factually accurate and informative, but should also match the needs and practical experience of the visitor. The content must reflect that the author is knowledgeable and has a deep understanding of the topic and its context. Thus, content should become more detailed and user-oriented in each industry.(2)(3)

Focus on more different search engines

Whereas previously SEO was seen only as Google optimization, the focus is now broadening to include more diverse search engines, social media platforms, voice search and IoT devices. This change accurately reflects an increasingly diverse landscape of digital search and a greater number of different channels and devices.

It is crucial to understand what users’ search intentions are, rather than focusing only on keywords. It is also important to understand algorithms and user behavior on different platforms. The SEO strategies of 2024 must be diverse and available across multiple platforms and technologies.

Video increasingly prominent

Moreover, the use of video content will become increasingly important in 2024. Users prefer visual content, and videos are well suited for this purpose. Not only can videos convey relevant information in a powerful way, they also help improve SEO.

Not only are videos important on YouTube, they are also being integrated into websites and on social media platforms. For a good SEO strategy, it is important that videos contain the right titles, descriptions and tags, and subtitles are also important for visibility and user experience.

Getting started with a
SEO specialist?

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Ralf van Veen

SEO Specialist

With 11 years of experience, I improve the organic findability of businesses.

Summary

Flexibility in the SEO approach is thus indispensable in 2024. A multi-faceted approach focused on user experience, quality content and technological innovation is also important. The content should provide valuable content with deeper meaning. Videos are also of great importance. Moreover, the SEO strategy should not only focus on Google, but also on other platforms.