Use Google even better with my advanced search operators

Google Search Operators are special commands. These are used by SEO specialists to refine search results in Google. Users search more precisely by including or excluding specific words or phrases in search results. Not only are these techniques very useful for SEO experts, but also for researchers and students. It is also convenient for everyday use.

Google Search Operators

Google Search Operators are characters or words that are added to a query to help Google better understand what the query means. They help filter search results. Google Search Operators can also specify search results and find specific types of information on Web sites.

Effective search

Effective searching not only saves time but also improves the quality of the information found. The amount of information obtainable growth exceptional. It is therefore important to access the desired data quickly and accurately. Good search skills help with this. They make it possible to navigate through a vast sea of data on the Internet and quickly find the most relevant and accurate sources.

Professionals in various industries benefit. For example, researchers find specific studies or articles without wasting time on irrelevant sources. SEO specialists analyze competitors’ websites or specific web pages. Students can again obtain reliable sources for their studies.

Effective search also reduces information overload. This has become increasingly common since the dawn of the digital age. Purposeful searching prevents encountering misleading or unreliable information. This not only saves time, but also ensures better quality searches.

My advanced search operators (video)

No time for a long article? No problem. Watch the video below for a summary of this article.

My advanced search operators (video).

Basic Search Operators

  1. Quotes for exact searches: Finding a phrase or specific group of words exactly as they are requires double quotes. Google then searches for the exact word combination.
  2. The minus operator for exclusions: Use the minus operator (-) to exclude certain words from the search results. Place it before the word to be excluded. This is an effective way to filter out irrelevant information.

It is important to know these basics well. These provide a foundation for more advanced techniques as far as Google Search Operators are concerned.

  1. Specific searches for a website: use “site:” followed by a domain name or within a specific domain to search for a particular website. Example: “”. This produces results that come only from a specific website.
  2. Search for file types: use the “filetype” operator to search for specific file types, think DOCX, JPG or PDF. For example, “filetype:pdf”. Only PDF files will be shown.
  3. Find related websites: the operator “related:” can be used to find websites that are similar to a known site. For example, “” will show other websites similar to ‘’.

Combining search operators

  1. More complex searches: combining multiple searches for more complex searches. Example: “ filetype:pfd”. This command searches for PDF files within the website ‘’.
  2. Combine efficiently: the following tips will help you combine searches more efficiently:
    • Test different combinations and see which one produces the best results.
    • Create logical and ordered operators that refine a search.
    • Be precise in the search terms. This leads to better results.

The table below shows the most commonly used Google search operators:

site:Searches within a specific website.
-Exclude certain terms from search results.
filetype:Searches for files of a particular type.
"Searches for an exact phrase or word combination.
*Replaces an unknown word or wildcard.
ORSearches for one of the specified terms.
ANDRequires both terms in search results.
intitle:Searches terms in the title of a page.
inurl:Searches terms in the URL of a page.
related:Finds websites similar to a specified site.
intext:Searches for the exact term in the text of a page.
AROUND(X)Searches for terms that are within X words of each other.
cache:Displays the cached version of a website.
link:Searches for pages that link to a particular URL.
info:Provides information about a URL.
define:Gives a definition of a word or phrase.
weather:Shows the weather for a specific location.
stocks:Displays stock information for a specific ticker symbol.
map:Searches for locations and displays them on a map.
movie:Searches for information about films.
inanchor:Searches for terms in anchor text of links.
daterange:Searches within a specific date range.
source:Seeks news from a specific source.
author:Searches for the author of an article.
group:Searches within newsgroups.
allintitle:Searches for multiple terms in the title of a page.
allinurl:Searches for multiple terms in the URL of a page.
allintext:Searches for multiple terms in the text of a page.
before:Searches for results before a specific date.
after:Searches for results after a specific date.
An overview of the most commonly used search operators


So it is essential to use Google Search Operators in today’s digital age. Users find the desired information quickly and accurately. This saves time and improves the quality of search results. These techniques ensure that both professionals and everyday users navigate more efficiently and do not encounter an overload of information on the Internet.

Senior SEO-specialist

Ralf van Veen

Senior SEO-specialist
Five stars
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I have been working for 10 years as an independent SEO specialist for companies (in the Netherlands and abroad) that want to rank higher in Google in a sustainable manner. During this period I have consulted A-brands, set up large-scale international SEO campaigns and coached global development teams in the field of search engine optimization.

With this broad experience within SEO, I have developed the SEO course and helped hundreds of companies with improved findability in Google in a sustainable and transparent way. For this you can consult my portfolio, references and collaborations.

This article was originally published on 27 March 2024. The last update of this article was on 27 March 2024. The content of this page was written and approved by Ralf van Veen. Learn more about the creation of my articles in my editorial guidelines.