Search Console | Verifying your site ownership

If you have added a so-called “property” to your account, you need to prove that you actually own the property you claim to own. It is a double check from Google to protect your data. Here you can read exactly what verification means and how to verify your site ownership. (1)

Verification of the Google Search Console

The verification process ensures that you can prove actual ownership of the site property. Owners who are verified have access to sensitive data for Google Search. It can affect your site’s presence in Google Search. When you are verified as an owner, you can give other people display rights or full rights.

As of 2019, a new method of verification has been published that automatically grabs the appropriate DNS to complete the verification.(2)

Types of website properties

There are two types of site properties. Property with URL prefix and the domain property.

A property with URL prefix contains only URLs with the specified prefix, including the “protocol” (http/https). If you want your property to match any protocol or subdomain (http/https/www, etc.), consider adding a domain property instead. Example of a property with URL prefix:

http:// ralfvanveen. com

For this reason, it is advisable to choose a domain property.

A domain-level property is one that contains all subdomains (m, www, etc) and multiple protocols (http, https, ftp). The convenient thing about a domain property is that you only need DNS record verification. A domain property looks like this:

ralfvanveen. com

So this may include:

http:// ralfvanveen. com

http://www. ralfvanveen. com

Read more about the Google Search Console

Adding a domain property

  1. Open the drop-down menu for properties.
  2. Select “Add Property” from the drop-down menu.
  3. Choose the “domain property” type here.

After this, enter the domain you want to add. A domain property requires and DNS record verification to prove that you actually own the domain.

The URL of a domain property is the URL without protocol (http/https) or directory portions (/concepts/content/). So:

contains the following URLs:

  • http:// ralfvanveen. com
  • https:// ralfvanveen. com
  • http:// m.ralfvanveen. com

Verifying a domain property

The (old) way to verify a domain property is:

HTML file upload → relatively easy method, but requires the ability to upload and publish a file to your site (at a specific URL). This can get tricky on a hosting platform.

Google has thankfully changed this for the Netherlands. It is now possible to simply register your domain property with the GSC and go through the steps. You are directed to your own hosting (Transip for example) and there you can automatically verify your ownership. I recommend doing it this way.


  1. Introducing Auto-DNS verification in the new Search Console | Google Search Central Blog | Google for Developers. (s.d.). Google For Developers.
  2. How To Use Search Console | Google Search Central | Documentation | Google for Developers. (s.d.). Google For Developers.
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Ralf van Veen

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I have been working for 10 years as an independent SEO specialist for companies (in the Netherlands and abroad) that want to rank higher in Google in a sustainable manner. During this period I have consulted A-brands, set up large-scale international SEO campaigns and coached global development teams in the field of search engine optimization.

With this broad experience within SEO, I have developed the SEO course and helped hundreds of companies with improved findability in Google in a sustainable and transparent way. For this you can consult my portfolio, references and collaborations.

This article was originally published on 3 April 2024. The last update of this article was on 3 April 2024. The content of this page was written and approved by Ralf van Veen. Learn more about the creation of my articles in my editorial guidelines.