Article marketing
Senior SEO-specialist
Promote a product or service in a professional and successful way? One way to do this is by applying good article marketing. What is article marketing and how does it affect the SEO of a website or page? We are happy to explain the concept to you here.
What is article marketing?
Article marketing is making a product or service visible. This is usually done by publishing texts about the product or service in question. The use of article marketing potentially increases organic discoverability to drive sales.
Why online article marketing is valuable
Making a product or service visible is one of the oldest forms of online marketing. This is content about a product or service: the text gets published on an external website or blog. It is usually about websites and blogs where visitors come with the same interests. A product or service is more likely to match the visitor’s needs this way. This in turn ensures that the chances of conversion are a lot higher. Better visibility of a product, service or brand is also a result of article marketing.
The impact of article marketing on SEO
Article marketing certainly has an impact on the SEO of a website or page. It is an important part of search engine optimization and, among other things, improves online search engine findability. It additionally promotes the way a product or service is highlighted. Having a good SEO campaign and targeted writing for the target audience ensures that it appeals to the right audience and thus drives conversions.
My advice
Online marketing has many forms and article marketing is one of the most well-known and successful forms. You don’t write ad copy, but you make sure to balance factual information with a commercial message.
We recommend having article marketing copy written by a content specialist. This way you increase the visibility of a brand, product or service, but don’t come across as too commercial.
Frequently Asked Questions
What is Article Marketing?
Article marketing is the public display of a particular product or service. Many times this is done in conjunction with a publication about the product or service in question in text form. Article marketing can help you get more exposure in order to achieve higher sales.
What is the impact of Article Marketing on SEO?
Article marketing is certainly an important part of SEO for a website. It is a way to increase your visibility so that you are better found in a search engine such as Google. You also highlight your product or service in a positive way this way. If you do these very targeted to your audience, you will definitely get more traffic to your website as a result and people will convert faster.
