When a searcher follows a nonexistent URL, a 404 page appears. This can happen for a variety of reasons. In this article, we tell you what these reasons are and how they impact SEO.
What is a 404 page?
A 404 page is the page that appears the moment a reference is inimitable. It could be that the page in question no longer exists or that there is an incorrect link in play.
When does a 404 page occur
The first cause of a 404 page is that when you delete a page, it has been removed from the site. However, there are often still links that redirect to the relevant page. If you click a link to that page, the 404 page appears.
A second cause is changing the URL of a page, for example, because the title has been changed.
How do I avoid a 404 page?
We give a brief explanation of how to avoid a 404 page. It is important to set up a redirect (an automatic link). There are two types.
- 301 redirect
When it comes to permanently removing a page, set up a 301 redirect. The 301 redirect includes a permanent redirect. The visitor is redirected to a new page. In addition, the SEO value of the original page is passed on to the new link. With a 301, you are letting Google know that this is the new destination page.
- 302 redirect
A 302 redirect is a temporary redirect. With a 302 redirect, the SEO value of the original link disappears. The value of the link is not transmitted and may therefore disappear as a result.
The impact of a 404 page on SEO
In theory, 404 pages have an impact on a website’s ranking in Google. This does involve one page. If a page generates a 404 code, it means it does not exist. Therefore, Google does not include it during indexing.
404 pages are functional and are a normal part of the Internet. In theory, 404 pages have an impact on rankings, just not on the ranking of the website as a whole.
Frequently Asked Questions
What is a 404 page?
If a reference is not trackable then you get a 404 page. If you get a 404 page, it could mean you have an incorrect link. If a 404 page appears after you type a site into your browser, it is possible that the site no longer exists.
What is the impact of 404 Page on SEO?
404 notifications only impact a website’s ranking in google. It is then only a single page. If the 404 code is generated then it means that the page no longer exists. A 404 page is a normal part of the Internet and is functional.