SEO UPdate #7 | 24/01/2022

Welcome to yet another seventh SEO update. We go through quite a few points in a nutshell in this update, enjoy reading!

Quick updates

A lot has happened in the land of the SEO specialist, let’s dive right in.

  • When there is a spike in crawl requests (can be found in the GSC), it does not mean a Google Update is coming.
  • Google has said they want to make crawling (requests) easier. But they don’t do that for now with IndexNow (as Bing does, for example).
  • Google now shows the Desktop Page Experience report in the GSC.
  • Google is getting better at understanding languages and places without the hreflang tags in the code.
  • Google still does not understand when a piece of content is exactly the same as another piece of content in another language.
  • Google may be renaming the Google webmaster guidelines (something more modern perhaps?).
  • Google Maps is testing displaying review snippets in the map interface.

See if the user agents on your server are Googlebot

This way, you can see whether a user-agent that wants to come to your website is from Google or another party(see this source). Both automated (for larger scale) and manual (for one-off actions) ways have been explained. I briefly discuss the way for one-time actions below; this is also the most commonly used way.

  1. Run a reverse DNS lookup on the IP address from your log file (you can find this in your server).
  2. See if this is from googlebot . com or google . com comes.
  3. Run a forward DNS lookup on the domain name from step 1.

Are you getting the same IP address again? Then it’s Googlebot. See the example below:


A pro-tip for the Screaming Frog users among us. Try setting the user-agent to Chrome when you get a 403 (everyone suffers from this from time to time in my opinion).

Good luck!

Senior SEO-specialist

Ralf van Veen

Senior SEO-specialist
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I have been working for 10 years as an independent SEO specialist for companies (in the Netherlands and abroad) that want to rank higher in Google in a sustainable manner. During this period I have consulted A-brands, set up large-scale international SEO campaigns and coached global development teams in the field of search engine optimization.

With this broad experience within SEO, I have developed the SEO course and helped hundreds of companies with improved findability in Google in a sustainable and transparent way. For this you can consult my portfolio, references and collaborations.

This article was originally published on 22 November 2023. The last update of this article was on 22 November 2023. The content of this page was written and approved by Ralf van Veen. Learn more about the creation of my articles in my editorial guidelines.