With impressions, it is possible to encourage users to take action in order to increase your company’s sales. But what exactly are impressions and in what forms do they occur online? This page contains a detailed description of the term “impressions.

What are impressions?

Impressions are views that a particular page or ad achieves. An impression may prompt action, but no action from the consumer is required to view certain information. An impression may create consumer conversion, thus achieving your goal.

The different forms of an impression

Impressions come in different forms. For example, it may be a banner on a page or a link on the search results page. An impression appears on the screen without any user action. This makes an impression highly effective on the one hand, but on the other hand, the results are also more difficult to measure. When a banner is at the bottom of a page but a user does not scroll to the bottom, the user does not get to see the banner, but it is still an impression because the user has opened the page in question.

Impressions _ Glossary of terms

The impact of impressions on SEO

Impressions certainly have an impact on a website’s SEO. An impression is an online representation of content, and one way to measure its CTR (Click-Through Rate) is by using it. Impressions also help encourage conversion. This is a great way to improve the SEO of a website or page. Using specific content to gain impressions is also possible within Google Analytics and provides interesting information that is very useful for setting up a marketing campaign.

My advice

We recommend finding out to what extent the use of impressions is interesting for your business and what you get out of it. Hiring a good SEO specialist is very valuable here: it enables you to create a good marketing strategy and make the best use of impressions. The use of impressions potentially brings more visitors to your website who in turn take action: for example, making a purchase or signing up for a newsletter.

Frequently Asked Questions

What are Impressions?

The term impression means a unique display of a particular ad to a visitor. This can take various forms such as a text link, banner or a specific search result, for example. If several ads, links or banners are present on a web page, multiple impressions may occur. We speak of an impression when the visitor sees the advertisement. This one does not have to do a click action for this.

What is the impact of Impressions on SEO?

Impressions have an impact on your site’s SEO. They give you valuable information and can help prompt consumers to convert. Therefore, it is an excellent way to improve the SEO of your website.

Senior SEO-specialist

Ralf van Veen

Senior SEO-specialist
Five stars
My clients give me a 5.0 on Google out of 76 reviews

I have been working for 10 years as an independent SEO specialist for companies (in the Netherlands and abroad) that want to rank higher in Google in a sustainable manner. During this period I have consulted A-brands, set up large-scale international SEO campaigns and coached global development teams in the field of search engine optimization.

With this broad experience within SEO, I have developed the SEO course and helped hundreds of companies with improved findability in Google in a sustainable and transparent way. For this you can consult my portfolio, references and collaborations.

This article was originally published on 11 October 2023. The last update of this article was on 17 January 2024. The content of this page was written and approved by Ralf van Veen. Learn more about the creation of my articles in my editorial guidelines.