Impressions
Senior SEO-specialist
With impressions, it is possible to encourage users to take action in order to increase your company’s sales. But what exactly are impressions and in what forms do they occur online? This page contains a detailed description of the term “impressions.
What are impressions?
Impressions are views that a particular page or ad achieves within Google. An impression may prompt action, but no action from the consumer is required to view certain information. An impression potentially creates conversion from the consumer, thus achieving your goal.(1)
The different forms of an impression
Impressions come in different forms. For example, it may be a banner on a page or a link on the search results page. An impression appears on the screen without any user action. This makes an impression highly effective on the one hand, but on the other hand, the results are also more difficult to measure. When a banner is at the bottom of a page but a user does not scroll to the bottom, the user does not get to see the banner, but it is still an impression because the user has opened the page in question.
The impact of impressions on SEO
Impressions certainly have an impact on a website’s SEO. An impression is an online representation of content, and one way to measure its CTR (Click-Through Rate) is by using it. Impressions also help encourage conversion.
This is a great way to improve the SEO of a website or page. Using specific content to gain impressions is also possible within Google Analytics and provides interesting information that is very useful for setting up a marketing campaign.
My advice
I recommend finding out to what extent the use of impressions is interesting for your business and what you get out of this. Hiring a good SEO specialist is very valuable here: it enables you to create a good marketing strategy and make the best use of impressions.
The use of impressions potentially brings more visitors to your website who in turn take action: for example, making a purchase or signing up for a newsletter.
- What are impressions, position, and clicks? – Search Console Help. (s.d.-b). https://support.google.com/webmasters/answer/7042828?hl=en
Frequently Asked Questions
What are Impressions?
The term impression means a unique display of a particular ad to a visitor. This can take various forms such as a text link, banner or a specific search result, for example. If several ads, links or banners are present on a web page, multiple impressions may occur. We speak of an impression when the visitor sees the advertisement. This one does not have to do a click action for this.
What is the impact of Impressions on SEO?
Impressions have an impact on your site’s SEO. They give you valuable information and can help prompt consumers to convert. Therefore, it is an excellent way to improve the SEO of your website.
