Bing Places for Business

Put your business on the map with Bing Places for Business. This is very easy and costs absolutely nothing. It gets you a verified business when people search for you on Bing. Bing is Microsoft’s default search engine. Hence, this is also a widely used search engine.

What is Bing Places for Business?

You can easily claim your place in a listing with Bing Places for Business. Adding your business or store to Bing Places for Business increases your chances of being found. You come across as more reliable, and people find the information they need faster when they search for your business or store on Bing.

How does Bing Places for Business work?

With Bing Places for Business, you can add a listing option or claim an existing one. With multiple locations of your business, easily upload them simultaneously. You add relevant information to your list option. Such as opening hours or contact information. Finally, verify your business using a PIN. You will receive this code via your company address, phone number or email.

Impact on SEO

Adding your business to Bing Places for Business directly impacts SEO. In fact, you’ll rank higher in search results if your business information is more complete. This is how you indicate that your website is relevant to people searching for similar businesses, for example. A verified company with a website listed also naturally brings more traffic to your site. Bing is not the number one search engine. However, Bing is a widely used search engine in addition to Google.

My advice

Bing Places for Business is a free option that you should especially take advantage of. It’s good for your SEO and for your consumers. A company looks more trustworthy when complete information can be found in the initial search. Even if not through Google. The best would be to complete your company information in various search engines.


Frequently Asked Questions

What is Bing Places for Business?

Bing Places for Business is a Bing tool that makes it easier for your business to be found. By registering your business in the tool, people will find the information they need faster and easier when they search for your business. In addition, you will also appear more trustworthy to consumers.

What is the impact of Bing Places for Business on SEO?

Although Bing is not the largest search engine, it is widely used. Therefore, registration in Bing Places for Business definitely affects SEO. A verified business with all contact and website information will drive more traffic to your site.

Senior SEO-specialist

Ralf van Veen

Senior SEO-specialist
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I have been working for 12 years as an independent SEO specialist for companies (in the Netherlands and abroad) that want to rank higher in Google in a sustainable manner. During this period I have consulted A-brands, set up large-scale international SEO campaigns and coached global development teams in the field of search engine optimization.

With this broad experience within SEO, I have developed the SEO course and helped hundreds of companies with improved findability in Google in a sustainable and transparent way. For this you can consult my portfolio, references and collaborations.

This article was originally published on 27 March 2024. The last update of this article was on 27 March 2024. The content of this page was written and approved by Ralf van Veen. Learn more about the creation of my articles in my editorial guidelines.

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