Guest blogging

If you want to start a new blog you often find out very quickly that it is not so easy to attract many visitors to your blog. You can then choose to guest blog. In this article, we’ll tell you exactly what guest blogging is, its benefits and its impact. The impact on organic findability of this is huge when done right.

What is guest blogging?

If you want to spread the word about your project, you can choose to guest blog. You then write a blog article for a website that you yourself are not a regular part of. So you are a guest to write a blog, so to speak.

A guest blogger is often an expert in a particular field, giving the guest blogger a lot of knowledge to inform readers. The purpose of guest blogging is usually to promote oneself to the blog’s readers or to highlight a product or service.

Guest blogging | Glossary of terms

Examples of guest blogging

An example of guest blogging is when you are invited to write a blog for someone else that that person is not directly associated with. So you are actually a hired expert. There is usually no payment for this content; in fact, you get exposure to a larger audience in return.

For example, you may be an expert on garden design and be asked to write a blog for an online magazine with tips for landscaping. Your name does usually accompany the blog and links are provided to the author’s personal website.

The importance of guest blogging

There are several benefits to guest blogging. For example, your content will be published to a larger audience (and may improve online discoverability ). It allows you, as an author, to reach new audiences that you could not have reached on your own, thereby increasing your exposure. In addition, you can also build authority within a particular field. After all, you show what knowledge you all have.

The impact of guest blogging

By guest blogging, you can ultimately attract more visitors to your own website. This is because the blog links to your website. This is also equally good for link building your own website, which in turn is good for search engine optimization (SEO). So guest blogging definitely has an impact, not only on you as an author, but also on your website.

My advice

If you are an expert in a particular field and would like to get more brand awareness or attract more visitors to your website, guest blogging is definitely something you should look into. Look carefully at which blogs you can guest blog on and always check to make sure they are relevant within your field of work.

Senior SEO-specialist

Ralf van Veen

Senior SEO-specialist
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I have been working for 10 years as an independent SEO specialist for companies (in the Netherlands and abroad) that want to rank higher in Google in a sustainable manner. During this period I have consulted A-brands, set up large-scale international SEO campaigns and coached global development teams in the field of search engine optimization.

With this broad experience within SEO, I have developed the SEO course and helped hundreds of companies with improved findability in Google in a sustainable and transparent way. For this you can consult my portfolio, references and collaborations.

This article was originally published on 17 October 2023. The last update of this article was on 17 January 2024. The content of this page was written and approved by Ralf van Veen. Learn more about the creation of my articles in my editorial guidelines.

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