There are lots of ways to find what you are looking for. Online, one option is to use Bing in your search. What is Bing and how smart is it to use it as a business? We explain the concept to you here.

What is Bing?

Bing is a search engine alternative to Google. Bing currently ranks No. 3 in the search engine rankings and thus has a relatively small share. The search engine results and aspects important to an SEO campaign do not differ much between Google and Bing.

Bing: number 3 in the rankings

Currently, Google is the largest search engine which therefore has the most users. Number two is Baidu, a popular Chinese search engine. Bing has a relatively small share and is therefore not very popular. Microsoft is still working to make Bing bigger. Windows is a popular operating system for computers and laptops, and with it Microsoft is trying to make Bing bigger. So far, this does not seem to have much effect, simply because Google’s market share is too large.

The impact of Bing on SEO

Bing does not have a whole lot of impact on SEO. The search results do not differ much from the competition and therefore search engine optimization for Bing does not seem very useful. Therefore, Bing’s influence on search engine optimization is very small and does not offer very many opportunities.

My advice

Currently, Bing is No. 3 when it comes to the most used search engines. This seems like a high ranking, but it is dwarfed when you start looking at Bing’s market share relative to Google. This is very low at 4.5%.

We recommend targeting a high position in Google. This is the most widely used search engine today and there is a very good chance it will remain so. Optimizing your website for Google will get you the best results. It is advisable to hire an SEO consultant for the best SEO results.

Frequently Asked Questions

What is Bing?

Bing means is a social geographic concept. It does not always have to do with an adjacent geographic area. It is also called a service area where customers or users live. The physical boundaries of a service area are blurring. You have a lot of options with bing. Bing is not popular

What is the impact of Bing on SEO?

The impact on SEO is not much. Search results barely differ from the competition. It seems that search engine optimization for bing is not helpful. The influence of bing on a search engine optimization is then small. You have few options because of this. The Bing search engine is now in third place.

Senior SEO-specialist

Ralf van Veen

Senior SEO-specialist
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I have been working for 10 years as an independent SEO specialist for companies (in the Netherlands and abroad) that want to rank higher in Google in a sustainable manner. During this period I have consulted A-brands, set up large-scale international SEO campaigns and coached global development teams in the field of search engine optimization.

With this broad experience within SEO, I have developed the SEO course and helped hundreds of companies with improved findability in Google in a sustainable and transparent way. For this you can consult my portfolio, references and collaborations.

This article was originally published on 22 March 2024. The last update of this article was on 22 March 2024. The content of this page was written and approved by Ralf van Veen. Learn more about the creation of my articles in my editorial guidelines.