Affiliate Marketing
Senior SEO-specialist
An affiliate or partner can make money by promoting third-party products. For example, he places banners for products from a particular online store on his website. When a visitor from his website clicks on the banner and eventually purchases the product, the affiliate receives a commission. This is called affiliate marketing. Read all about it here!
What is affiliate marketing?
You often see the term affiliate marketing. This is the form of promotion where you use someone else’s website to bring your products to the attention of your target audience. An affiliate provides a referral to your website to sell the item. If the visitor makes a purchase, the affiliate receives a pre-agreed amount. (1)
Example affiliate marketing
If you have a passion for pets and know a lot about them, you may keep a blog about them or have a website with a lot of information about pets. You can then consider becoming an affiliate for pet products, dog food, grooming products and so on. For example, you can then put a test for the best dog basket in your blog and include links to the online store that sells it.
If you have an affiliate agreement with the shop, it will give you a commission for every purchase that came about from your site. Note that this type of agreement is subject to a no-cure-no-pay mechanism. If nothing is sold, you receive nothing. Even though you give exposure to the webshop.
Affiliate marketing and SEO
It can be interesting to act as an affiliate if you already have a good website on a particular topic that you know a lot about. It will take you less effort to take care of an SEO website and create good content. It will also be easier for you to find topics to which to link the shop of interest to you.
It turns out that in practice, affiliate websites are sometimes better SEO-proofed than the web shop itself. Not surprisingly, web shops are eagerly taking advantage of this opportunity.
My advice
If you want to act as an affiliate for certain websites, you need to make sure you have a search engine-optimized website. Choose only to post links from web shops with which you have a personal feeling. Even if you have an online store and are looking for opportunities for this type of affiliate marketing, it is wise to be critical in choosing where to place your banners. If you use sites of interest to your target audience, you are more likely to be successful.
- BigCommerce. (2024, April 11). Affiliate Marketing 101: What it is and How to Get Started. BigCommerce. https://www.bigcommerce.com/articles/ecommerce/affiliate-marketing/
Frequently Asked Questions
What is Affiliate Marketing?
In affiliate marketing, you use someone else’s website to promote your products to your target audience. An affiliate, the owner of the website promoting your products, includes a reference to your site in its promotional story. If the visitor, who comes to your site through that link, makes a purchase, the affiliate will receive a predetermined fee.
What is the impact of Affiliate Marketing on SEO?
In general, affliates have their SEO in excellent shape. Consequently, web shops make great use of this. So if you have a well-visited website, with interesting topics, it can make quite a bit of money without costing you too much effort.
