Google Suggest

Easier to find what you’re looking for on Google? You may not always realize it, but you use the Google Suggest tool almost daily. What is Google Suggest and what use is it to you as an Internet user? We explain the concept to you here.

What is Google Suggest?

Google Suggest is another name for Autocomplete, a system of complements for your Google searches that helps you find what you’re looking for faster. Google complements are automatically generated, this is done based on the most common searches.(1)

The best marketing tools for keywords

Start typing in Google’s search bar? Then search terms and phrases will soon appear that match the query you type. Google Suggest has the main advantage of helping you find the best search result even faster. It provides opportunities for people searching the Internet, but it is also possible as a business to capitalize on this.

Google Suggest is an important part of a good marketing strategy. In addition, Google Keyword Planner is also still a very important tool within online marketing. Both tools are valuable when it comes to search engine optimization and online findability.

The impact of Google Suggest on SEO

Google Suggest impacts the SEO of a website or page. It is quite possible to respond to potential customers’ searches. With the knowledge of the most common searches, it is possible to create content with them. With the right content, it is possible to increase the organic findability of the website. Google Suggest is rising in popularity within online marketing as more and more people are using their smartphones for online shopping.(2)

My advice

As a business, it is smart to capitalize on the opportunities Google Suggest or Autocomplete has to offer. You are more quickly findable by your target audience, thereby increasing your relevance in the search engine.

We recommend using long-tail keywords that you formulate as a sentence. There are also other ways you use Google Suggest’s popularity for your own benefit. Defining a good marketing strategy is indispensable for achieving the greatest online success. For optimal SEO results, an SEO consultant can be hired.

Resources

  1. What is Google Suggest? Search using autocomplete. (s.d.). https://en.ryte.com/wiki/Google_Suggest
  2. Google Suggest – definition, explanation + SEO tips. (s.d.). https://www.link-assistant.com/seo-wiki/google-suggest/#:~:text=Google%20Suggest%20can%20be%20harnessed,comprehensive%20research%20and%20strategy%20development.

Frequently Asked Questions

What is Google Suggest?

Google Suggest is also referred to as Autocomplete. It is a system that makes additions the moment you do a search in Google. That way you can find things faster. The suggestions are generated automatically, based on the searches that occur most frequently.

What is the impact of Google Suggest on SEO?

Google Suggest is a great way to respond to potential customers’ searches. Once you understand the most common search terms, you can tailor your content accordingly.

Senior SEO-specialist

Ralf van Veen

Senior SEO-specialist
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I have been working for 12 years as an independent SEO specialist for companies (in the Netherlands and abroad) that want to rank higher in Google in a sustainable manner. During this period I have consulted A-brands, set up large-scale international SEO campaigns and coached global development teams in the field of search engine optimization.

With this broad experience within SEO, I have developed the SEO course and helped hundreds of companies with improved findability in Google in a sustainable and transparent way. For this you can consult my portfolio, references and collaborations.

This article was originally published on 19 April 2024. The last update of this article was on 14 January 2025. The content of this page was written and approved by Ralf van Veen. Learn more about the creation of my articles in my editorial guidelines.