SEO copywriter

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My clients give me a 5.0 on Google out of 75 reviews

When you have your own business, you often write about your field with great passion. Here, it is often forgotten that you also need to consider the findability of your website in Google. Conversely, it also happens that you make full use of your knowledge about search engine optimization, but lose sight of your website’s visitors in the process. In this article, I talk about what an SEO copywriter can do for your website (and its SEO optimization).

It is important to find the right balance between your organic findability and quality texts. It’s about creating high-quality content for your website while at the same time encouraging visitors to convert(1). Attract more potential customers: that’s what you want to increase the sales of your website or web shop.

What does an SEO copywriter do?

An SEO copywriter is an expert on content for websites. A good SEO copywriter knows how to write text that will make your website rank higher in Google. This also takes into account the needs of your target audience. You can hire us SEO content writers to take care of this for you. This way, you know you are choosing to be knowledgeable and focus on the right audience. For clients, it is often the case that the best results are achieved with full SEO outsourcing.

In SEO copywriting, we look at the needs of your target audience. How does your potential customer search? In what way do they think? What do they type in on Google? By truly understanding your target audience, we respond to the search. This is how we ensure that more potential customers visit your website. The content must be of such quality that your visitors will proceed to purchase. We are happy to help you with that!

What does an SEO text look like?

An SEO text is a text that is optimized for both the visitor and Google. Readability is the key to successful SEO text. Previously, it was common to overuse keywords.

Today, we know that this detracts from the readability and, at the same time, usability of your website. Google places great importance on user experience. Therefore, it is crucial that an SEO copywriter writes for the visitor rather than Google.

Characteristics of a good SEO text are:

  • short and clear subheads;
  • longer than 400 words;
  • good readability.

Benefits of an SEO copywriter

There are a number of benefits to having an SEO copywriter. We name a few:

  • An SEO copywriter knows how to write quality content for search engine optimization.
  • Save time, by outsourcing content writing.
  • No duplicate content, an SEO copywriter knows how to avoid this.

All the benefits of an SEO copywriter mapped out

Advantage of an SEO Text WriterDegree of Importance to a Business (Explanation)
1. Knowledge of SEO Techniques.SEO copywriters are up to date with the latest SEO trends and techniques, which is crucial for improving a website’s visibility in search engines.
2. Time EfficiencyHiring a professional SEO copywriter saves businesses time because they don’t have to learn how to write SEO-optimized content themselves.
3. Quality contentSEO copywriters are skilled at creating engaging, high-quality content that is relevant to both search engines and human readers. This can contribute to higher click rates and longer dwell times on the page.
4. Keyword OptimizationAn SEO copywriter knows how to use keywords effectively in content without keyword stuffing, which can lead to a penalty from Google.
5. Improved Conversion Rates.By writing well-optimized landing pages and product descriptions, an SEO copywriter can help increase a company’s conversion rates.
6. Continuous Content CreationConsistent content creation is important for SEO, and an SEO copywriter can help produce new, optimized content on a regular basis.
7. Understanding the Target GroupSEO copywriters are experienced in understanding and writing for different audiences, which is essential to creating content that resonates with a company’s target audience.
8. Technical SEO KnowledgeIn addition to writing, SEO copywriters also have technical SEO knowledge, such as optimizing meta tags, URL structures and internal links(2).
9. Improved Site Navigation.By creating structured, well-organized content, an SEO copywriter can help improve site navigation, contributing to a better user experience.
10. Higher SERP RankingsIn general, hiring an SEO copywriter can lead to higher rankings in search engine results pages (SERPs), which can lead to more organic traffic to a company’s website.

What is the cost of an SEO copywriter?

The cost of an SEO copywriter is situation dependent. It depends entirely on the assignment you give to an SEO copywriter. Usually you pay per word count. This is more effective than paying by the hour.

So the total cost depends on what you need from the copywriter. Are these weekly or monthly texts? It’s entirely up to your needs.

Frequently Asked Questions

I get questions daily regarding working with an SEO copywriter and the advantages/disadvantages of this possible collaboration. I have written out the questions asked and answers given below from my own experience in this area.

What is an SEO copywriter?

An SEO copywriter, also called a copywriter, is a writer who knows what to write in what way for search engines like Google. Whereas as a professional you might be passionate about writing about your field, you often lack the knowledge regarding how Google works and the findability of your website. An SEO copywriter has up-to-date knowledge of Google guidelines and knows how to optimize texts in such a way that a website’s organic position (ranking) within search results improves significantly. The written content is high quality and manages to drive visitors to conversion faster.

What are SEO texts?

SEO texts are texts written in such a way that they rank well in search engines such as Google. This means that a writer clearly structures the text, such as through headings and bullet points. SEO texts also consist of short, clear sentences and are the right length. When writing SEO copy, however, the starting point is the visitor to your website. Thus, the texts must contain valuable content. Thus, Google literally states that SEO texts should be written for users and not for search engines.

What are the benefits of having SEO copywriting?

Having SEO copy written by a professional SEO copywriter has several benefits, including:

  • SEO copywriters know exactly how to write quality content for the purpose of search engine optimization
  • By having SEO copywriting done, you keep more time yourself. You can spend these on the core business of your company
  • SEO texts do not contain duplicate content, or text that appears on more than one page. Duplicate content affects your rankings in a negative way and thus should be avoided
  • You can address your target audience in a unique way

What is the difference between an SEO copywriter and a normal copywriter?

Both an SEO copywriter and a regular copywriter are professionals who write interesting, valuable and easy-to-read texts. However, on top of that, the former also understands how search engines like Google work, so he or she knows how to write content to rank as well as possible in search engine results. For this purpose, an SEO copywriter conducts keyword research, among other things.

What can I expect from an SEO copywriter?

You can expect an SEO copywriter to deliver texts that contain interesting and valuable content. But not only that; the texts are unique and fit your company and its (or an SEO expert’s) strategy. The texts provided by an SEO copywriter are highly findable. After all, he or she knows exactly how search engines work. Prior to writing, the SEO copywriter performs keyword research. So you can count on the texts being completely tailored to your target audience.

How much does it cost to hire an SEO copywriter?

There is no single answer to the question of what it costs to hire an SEO copywriter. This is because the price depends on several factors. For the most part, the type of assignment and its size determine the cost involved. Most SEO copywriters will pay you per word count rather than an hourly rate. Hiring an SEO copywriter is an investment, but one that will help you generate more leads and thus quickly recoup the expense.

What is the impact of SEO texts on SEO?

SEO texts are texts written with the goal of being found better in search engines, such as Google. They are designed to contain certain keywords or search terms that people use to search for certain products or services. By using the right keywords and incorporating them appropriately into the text, a website can be found better by search engines and therefore rank higher in search results. This can lead to more visitors to the website and therefore can increase a company’s sales.

It is important to remember that SEO texts are only effective if they are also relevant to website visitors. If the texts are written only to satisfy search engines, without considering the needs and interests of visitors, it can lead to a lower conversion rate and a poor user experience. Therefore, it is important to strike a balance between writing texts aimed at search engines and texts aimed at people.

How long does it take to see results with an SEO copywriter?

It is difficult to say how long it will take to see results with an SEO copywriter because it depends on a number of factors, such as the website’s current position in search results, competition in the industry and the quality and relevance of the texts being written.

In general, it can take several weeks to several months for the effects of new SEO copy to show up in search results. Search engines need time to crawl and index the texts and determine the website’s position in search results. In addition, it can also take some time for visitors to land on the website and interact with the texts, which can lead to an improvement in search result rankings.

Therefore, it is important to have realistic expectations and remember that SEO is a process that takes time. However, it is important to keep working consistently on a website’s SEO to improve its ranking in search results in the long run.

How do I recognize a good SEO copywriter?

A good SEO copywriter must have not only writing skills, but also knowledge of search engine optimization. Here are a few characteristics of a good SEO copywriter:

  1. Experience: a good SEO copywriter has proven experience in writing effective SEO copy. Therefore, always ask for examples of previous work and/or references from previous clients.
  2. Understanding of SEO: A good SEO copywriter has a thorough knowledge of the basics of SEO. They know how search engines work, what factors search engines use to rank pages, and how to optimize them for the best results.
  3. Keyword research: a good SEO copywriter always starts by conducting thorough keyword research. They know how to find the right keywords that are relevant to the topic of the text and generate a lot of search traffic.
  4. Optimization: a good SEO copywriter knows how to optimize content for search engines. This means including the right keywords, optimizing the title and meta description, and including internal and external links.
  5. Readability: a good SEO copywriter knows that text readability is also important. They ensure that the text is easy to read and understand for the target audience, without excessive use of keywords.
  6. Research: a good SEO copywriter also researches the topic of the text to ensure that the information they provide is accurate and up-to-date.
  7. Results-oriented: a good SEO copywriter works results-oriented and is able to set measurable goals for the text. This way they know what the desired outcome of the text is and can effectively optimize it to achieve this goal.

Does an SEO copywriter need to understand the subject matter to write good copy?

While it certainly has advantages if an SEO copywriter is knowledgeable about the subject he or she is writing about, it is not always necessary. In fact, a good SEO copywriter can also research the topic and gather the necessary information to write a quality text.

However, if an SEO copywriter already has knowledge of the topic, this can certainly be an advantage. For example, it can help the text be written faster and more responsive to the specific needs and interests of the target audience.

However, if the topic is highly technical or complex, the SEO copywriter may need more specific knowledge to properly understand the content and incorporate it into the text. In that case, then, it is important that the SEO copywriter has the necessary knowledge or is willing to acquire it through research or consultation with experts on the subject.

Can I also write SEO texts myself?

Yes, it is possible to write SEO texts yourself, especially if you have the necessary writing skills and are willing to invest the necessary time and effort in optimizing your texts for search engines. There are a few things to consider when you want to write your own SEO copy.

Thus, it is important to research the right keywords and use them appropriately in the text, headings and meta description. It is also important to write quality content that provides valuable information to the reader and use internal and external links to direct the reader to other relevant pages. Furthermore, it is advisable to regularly post new and relevant content on your website to show search engines and your target audience that you are active and providing valuable information. Writing good SEO copy is an ongoing process that takes time and attention, but if you take the right steps and pay attention to the quality of your content, it can help make your website more findable in search engines and attract more visitors.

Do all the texts on my website have to be SEO texts?

While it is important to pay attention to the SEO optimization of your website to become more findable in search engines, not all text on your website needs to be optimized specifically for SEO.

For example, there is no need to optimize your general contact or company information for search engines because this information is not necessarily relevant to the search behavior of your target audience. The same goes for texts that are primarily intended to inform or entertain, such as blog articles or news releases.

On the other hand, it is important to optimize texts on your website that are meant to sell, such as product descriptions or services pages, for search engines so that they can be found better by potential customers. This includes landing pages that target specific keywords or searches.

In short, while it is important to pay attention to SEO optimization of your website, it is not necessary to specifically optimize all text on your website for search engines. It’s best to focus on the texts that are most relevant to your target audience’s search behavior and that help you achieve your business goals.

Can bad SEO copy have a negative effect on my website?

Poor SEO copy can have a negative effect on your website and your SEO performance. This can have several causes, including poor readability, keyword stuffing and a lack of relevance. If the text is difficult for readers to understand due to poorly worded sentences, illogical paragraphs and spelling mistakes, it can lead to a higher bounce rate and less time visitors spend on your site, both of which can have a negative effect on your SEO ranking. If too many keywords are crammed into the text, it can affect the readability and quality of the text. Moreover, search engine Google may see it as spam and even give a lower ranking to the page.

A bad SEO text may also be irrelevant to the search query for which it is optimized. If the content on the page does not match the search query, it can lead to a higher bounce rate and less time on the page, which can ultimately lead to a lower ranking. In short, it is important to write high-quality content that is relevant and useful to your target audience, while also considering SEO optimization to avoid the negative effect of poor SEO copy.

What does a good SEO text look like?

A good SEO text has several important characteristics. First, the text must be relevant to the search query it is optimized for and provide value to readers. In addition, the text should be optimized for relevant keywords and search terms in a natural and organic way. Furthermore, the text should be easy to read and understand, with correct grammar, spelling and punctuation. The text should be well written and capable of providing an in-depth and thorough treatment of the topic.

The number of words needed for this can vary, but a good starting point is usually between 500 and 1,500 words. In addition, it should contain internal and external links that point to other pages on your website and to relevant, reliable and authoritative websites. By meeting these criteria, you can increase the likelihood that your website will rank higher in search engines and thus attract more traffic and potential customers.

Senior SEO-specialist

Ralf van Veen

Senior SEO-specialist
Five stars
My clients give me a 5.0 on Google out of 75 reviews

I have been working for 10 years as an independent SEO specialist for companies (in the Netherlands and abroad) that want to rank higher in Google in a sustainable manner. During this period I have consulted A-brands, set up large-scale international SEO campaigns and coached global development teams in the field of search engine optimization.

With this broad experience within SEO, I have developed the SEO course and helped hundreds of companies with improved findability in Google in a sustainable and transparent way. For this you can consult my portfolio, references and collaborations.

This article was originally published on 22 March 2024. The last update of this article was on 22 March 2024. The content of this page was written and approved by Ralf van Veen. Learn more about the creation of my articles in my editorial guidelines.