SEO UPdate #12 | 01/03/2022

Herewith the twelfth SEO update, given by an SEO specialist. We only have quick news today, so you’ll be done in no time, too. Read on quickly, have fun!

Short news

Short and concise news, presented quickly so you can get on with your day with this knowledge.

  • CSS has no impact on page SEO, according to John Mueller. He is referring mainly to the color of the page (of course, you can do so much more with CSS, which does impact the page). If you start hiding content with CSS, or make other adjustments, it can always affect your organic rankings.
  • John Mueller also indicated that it never happens that one Web site always ranks above another.
  • Greg Sterling indicates that Google is also going to remain dominant in the market for the next 10 years. Below I share the results of the poll he did. More than 60 percent indicate that Google will still be dominant 10 years from now. What I did see on statista is that Google’s market share is decreasing and Bing’s market share is increasing.
Poll by Greg
  • Google does not use the disavow list to detect spammy link networks. According to John, there are better ways to do that (don’t ask me which ways these are for Google).
  • Microsoft’s IndexNow initiative is slowly being picked up by SEO software providers. All In One WordPress SEO plugin, Rank Math SEO plugin and Duda have all included the IndexNow feature. Google is testing this feature, when possible, in all likelihood many more websites will use it.
  • Google has confirmed (again) that their internal SEO team does not prioritize how websites rank in Google.
  • Google is testing different menus in the search results page. See the image below for different possibilities they are testing with. Would Google use Google Optimize for this?

Closing

That’s it for today again! Hopefully you got a lot out of the March 1, 2022 SEO update and can get back on track.

Senior SEO-specialist

Ralf van Veen

Senior SEO-specialist
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I have been working for 10 years as an independent SEO specialist for companies (in the Netherlands and abroad) that want to rank higher in Google in a sustainable manner. During this period I have consulted A-brands, set up large-scale international SEO campaigns and coached global development teams in the field of search engine optimization.

With this broad experience within SEO, I have developed the SEO course and helped hundreds of companies with improved findability in Google in a sustainable and transparent way. For this you can consult my portfolio, references and collaborations.

This article was originally published on 27 August 2023. The last update of this article was on 22 November 2023. The content of this page was written and approved by Ralf van Veen. Learn more about the creation of my articles in my editorial guidelines.