SEO UPdate #11 | 25/02/2022

Welcome to the eleventh SEO update, co-authored by an SEO specialist (Ralf). Let’s start right away.

When is a blog a good idea, according to John Mueller?

Blogs or websites are often started by marketers who have no affinity for the topics they write about. You notice this immediately in the quality of the items. A side note on the points below from me: this is mostly about when you want to start a website but don’t have the budget to hire copywriters.

John Mueller’s points are as follows:

  • Choose a topic for a website that you have some knowledge of.
  • Choose a topic for a website that you would want to write about even if Google did not index the pages.
  • Choose a topic where you don’t have an immediate commercial hit (or that this is the original intention).
  • Choose a topic where competition is feasible in the SERP. If there are already dozens of websites that are very far along, you will find that in practice it is difficult to really succeed.

I do agree with this, just a nuance here is, do you have budget to hire copywriters? Then you don’t necessarily have to adhere to this. In practice, I find that the people working on such projects often eventually begin to like it for their own reasons (and not just the subject matter).

For many people, running a website is just a lot of fun, dynamic and diverse.

Short news

Big news, presented quickly. Also some short news.

  • Google images are now finalized, I think it looks good, has something futuristic.
  • There was a thread on Reddit that stated that the average CPC of GAds had increased according to 82% of marketers.
  • Google is testing displaying the website name twice in the SERP. So it appears one more time above the current website name, in bold.
  • Now if you want to review a product, you must first indicate that you actually own the product. See the image below for info.
Rate and review

Concluding (a tantalizing idea)

Would you find it interesting if it were possible to give a canonical attribute (i.e. develop it first) to internal links? This allows you to include the subjects of the canonical through your anchor text. When creating content clusters, this is obviously very interesting.

That’s it again, until the next one!

Senior SEO-specialist

Ralf van Veen

Senior SEO-specialist
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I have been working for 10 years as an independent SEO specialist for companies (in the Netherlands and abroad) that want to rank higher in Google in a sustainable manner. During this period I have consulted A-brands, set up large-scale international SEO campaigns and coached global development teams in the field of search engine optimization.

With this broad experience within SEO, I have developed the SEO course and helped hundreds of companies with improved findability in Google in a sustainable and transparent way. For this you can consult my portfolio, references and collaborations.

This article was originally published on 27 August 2023. The last update of this article was on 22 November 2023. The content of this page was written and approved by Ralf van Veen. Learn more about the creation of my articles in my editorial guidelines.