Search Results
Senior SEO-specialist
Search results, also called snippets, it sounds like a simple concept. Yet there is more to it than meets the eye. In this article I explain what it entails and why they are so important for SEO.
What is it?
Search results are the collection of results provided by the search engine. The results contain answers to the question that led to the search. Once you perform a search, a list of search results appears.
Each search result begins with a title and url. Below that is a short text about what the website or landing page is about. This causes the searcher to click the link. The landing page is the page the searcher lands on when they click the link. Thus, the results are determined by the search query.
Ranking of search results
The ranking of results is very important here. Ranking refers to the order of results. It is, in essence, what SEO is all about. There are several factors involved in ranking results. These include authority and relevance. There are many possible positions to end up on the results page. Result No. 1 generates the most organic traffic. It follows that you want to achieve the highest possible position within the search results.
SEO is all about optimizing your website. The goal here is to achieve the highest possible position on the results page. Link building and content creation are important to get as high as possible on the results page. Continued analysis and optimization of the technical side are also important here.
Organic search results
There is a difference between organic search results (SEO) and paid search results (SEA). The difference is that organic search results are sustainable and paid search results are not. In fact, attracting organic traffic requires a one-time investment that produces lasting results. This makes organic traffic generation efficient and sustainable.
Conclusion: search results are crucial
In short, search results determine whether the searcher lands on your Web site. The goal is to achieve the highest possible position with your website. As a result, bringing in more organic traffic. The trick is to match keywords exactly to the searcher’s query.
This way, you gain more authority from Google and are more relevant to the searcher. Authority, alongside relevance, is one of the factors Google looks at when rating your website. This results in higher rankings and more organic traffic on your website.
