SEO UPdate #21 | 12-04-2022

The 21st SEO update, written by an SEO specialist. Let’s start right away, we have plenty to discuss.

The final phase of the product reviews update: fluctuations in the SERP

I think if you work a lot for smaller clients, you notice more of these fluctuations than you do for the big parties. Indeed, this concerns more the comparison websites (of course, there are some larger comparison websites, but they often have this in better order).

According to Lily Ray, these fluctuations have something to do with the product reviews update we also discussed earlier.

Google Trusted Shops Badge is now live for web shops

Google had already announced this a few weeks ago, but Google has now put the badge live for web shops. These are now shown with ads in search results, among other things.

Google is testing relevant to previous searches

Google is testing relevant to previous searches and trending searches. I believe this is now being rolled out in America. Thus, two additional elements are now shown.

  • The possible searches of interest for the past searches you have made.
  • The searches that are trending.

Seems like a nice development to me, as long as it remains design-appropriate for Google (and doesn’t get too busy).

The Fast News

Some points for the fast-paced news from SEO land today. Let’s dive right in.

  • It is now possible to browse local search results by product and by company. This can be done by scrolling sideways or down. See the link here where Khusal Bherwani demonstrates it.
  • Google again indicates that negative SEO is really an issue for SEO specialists, not for Google tools. Feel free to use the disavow tools (when it comes to links), but Google cannot start setting up its algorithm for this (by the way, the value of many negative links is simply ignored by Google). See John Mueller’s response here.
  • An interesting podcast for structured data in search engine optimization, see this link here. Martin Splitt discusses with Lizzi Sassman what structured data is and how it can be used. They also provide some background around the “why” Google deploys this.

Closing

This was the SEO update of April 12, 2022. Hopefully you have gained knowledge here that you can apply to your own clients. Good luck!

Senior SEO-specialist

Ralf van Veen

Senior SEO-specialist
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I have been working for 10 years as an independent SEO specialist for companies (in the Netherlands and abroad) that want to rank higher in Google in a sustainable manner. During this period I have consulted A-brands, set up large-scale international SEO campaigns and coached global development teams in the field of search engine optimization.

With this broad experience within SEO, I have developed the SEO course and helped hundreds of companies with improved findability in Google in a sustainable and transparent way. For this you can consult my portfolio, references and collaborations.

This article was originally published on 22 November 2023. The last update of this article was on 22 November 2023. The content of this page was written and approved by Ralf van Veen. Learn more about the creation of my articles in my editorial guidelines.