Creating a specific campaign is a way to target potential customers you have previously approached. One way you do this is with the deployment of RSLA. What is RSLA and what are your options with it? On this page, we explain the term to you in detail.

What is RSLA?

RSLA is a term that stands for Remarketing Lists for Search Ads. These are listings for search engine ads that have the goal of retargeting potential customers. An RSLA is an option in Google Ads: it allows you to customize a campaign based on potential customers’ previous visits to your website.

Here are the benefits of RSLA

RSLA is a form of remarketing: this is a very effective form of marketing. When a consumer encounters remarketing, they are much more likely to convert. With RSLA, you choose personalized advertising and is ideal to use for your business. Well-executed marketing with RSLA not only increases profits from your ads, but also reduces advertising costs and increases brand awareness.

The impact of RSLA on SEO

RSLA certainly impacts the SEO of a website or page. Remarketing in the form of RSLA ensures you reach the right target audience who move on to conversion faster. RSLA is about new searches in Google that match the keywords you have previously chosen for the users who have already visited your page.

My advice

Applying RSLA is highly targeted: action from the consumer is an important part of it. Therefore, a well-executed campaign with RSLA offers many opportunities for your business.

We definitely recommend delving into the capabilities of Remarketing Lists for Search Ads. An SEO specialist will help you create the right marketing strategy that fits your business. This way, you get the most out of your ads and achieve better sales.

Frequently Asked Questions

What is RSLA?

RSLA is an option in Google Adds and stands for Remarketing Lists for Search Ads. They are listings that are used for search engine advertising with the goal of re-engaging potential customers at the time you want to adjust your campaign.

What is the impact of RSLA on SEO?

RSLA definitely has a certain impact on a website’s SEO. It helps you reach the right audience where the chances of conversion increase.

Senior SEO-specialist

Ralf van Veen

Senior SEO-specialist
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I have been working for 10 years as an independent SEO specialist for companies (in the Netherlands and abroad) that want to rank higher in Google in a sustainable manner. During this period I have consulted A-brands, set up large-scale international SEO campaigns and coached global development teams in the field of search engine optimization.

With this broad experience within SEO, I have developed the SEO course and helped hundreds of companies with improved findability in Google in a sustainable and transparent way. For this you can consult my portfolio, references and collaborations.

This article was originally published on 22 March 2024. The last update of this article was on 22 March 2024. The content of this page was written and approved by Ralf van Veen. Learn more about the creation of my articles in my editorial guidelines.