RSLA

Creating a specific campaign is a way to target potential customers you have previously approached. One way you do this is with the deployment of RSLA. What is RSLA and what are your options with it? On this page, we explain the term to you in detail.

What is RSLA?

RSLA is a term that stands for Remarketing Lists for Search Ads. These are listings for search engine ads that have the goal of retargeting potential customers. An RSLA is an option in Google Ads: it allows you to customize a campaign based on potential customers’ previous visits to your website.

Here are the benefits of RSLA

RSLA is a form of remarketing: this is a very effective form of marketing. When a consumer encounters remarketing, they are much more likely to convert. With RSLA, you choose personalized advertising and is ideal to use for your business. Well-executed marketing with RSLA not only increases profits from your ads, but also reduces advertising costs and increases brand awareness.

My advice

Applying RSLA is highly targeted: action from the consumer is an important part of it. Therefore, a well-executed campaign with RSLA offers many opportunities for your business.

We definitely recommend delving into the capabilities of Remarketing Lists for Search Ads. An SEO specialist will help you create the right marketing strategy that fits your business. This way, you get the most out of your ads and achieve better sales.