PR

Getting information out that aligns with a company’s goals: this has a major impact on a company’s success. Spreading information can include PR. What is PR and how does it affect brand image? We are happy to explain it to you here!

What is PR?

PR is an abbreviation for the term Public Relations. This is often a department of a company that makes sure certain information gets to the right person. This may be a client but the press or a general audience are also among the possibilities. PR has a lot of influence on the presentation of certain information.

PR and brand image

A company’s PR department often consists of several people, including the PR manager. The PR manager puts out information that aligns with a company’s goals. proper coordination of messaging ensures the desired story.

The use of PR potentially provides image retention for a brand. There are lots of benefits of good PR that companies have taken full advantage of. On the other hand, a company’s PR may actually cause poor results. PR is not predictable and it is therefore possible for it to turn out well or badly.

The impact of PR on SEO

PR certainly has an impact on the SEO of a website or page. Among other things, it ensures that a company presents itself in a certain way. This is possible in both positive and negative ways. Well-executed PR may bring more exposure and more visitors to your website. But bad PR also potentially creates both positive and negative results.

My advice

We recommend using PR when you are a company working on your brand and find it very important to build a good image. Using PR is not always a must. It does provide an interesting way to present information in a way that is beneficial to your business.


Frequently Asked Questions

What is PR?

PR is an abbreviation. The full word is public relations. Pr is a department at a company that takes special care that certain information gets to the right person. It could be a customer or the press. Audiences are also among the possibilities. Pr affects presentation of information.

What is the impact of Pr on SEO?

Good PR has an impact on the SEO of a website or page. A company can profile itself in a certain way. It can happen in a positive way but also a negative way. Poor PR can also even cause both positive and negative results. It has utility.

Senior SEO-specialist

Ralf van Veen

Senior SEO-specialist
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I have been working for 10 years as an independent SEO specialist for companies (in the Netherlands and abroad) that want to rank higher in Google in a sustainable manner. During this period I have consulted A-brands, set up large-scale international SEO campaigns and coached global development teams in the field of search engine optimization.

With this broad experience within SEO, I have developed the SEO course and helped hundreds of companies with improved findability in Google in a sustainable and transparent way. For this you can consult my portfolio, references and collaborations.

This article was originally published on 22 March 2024. The last update of this article was on 22 March 2024. The content of this page was written and approved by Ralf van Veen. Learn more about the creation of my articles in my editorial guidelines.