No-follow links

As a website owner, you naturally want your website to be found as well as possible. You want Google to be able to track every link tied to your website for indexing. Or is it?

After all, sometimes it is not so convenient for Google to follow all the links regarding your website. Therefore, to avoid this, use no-follow links. We explain this more specifically in this article.

What is a no follow link?

When a website has posted a backlink, the naked eye of a human cannot tell whether it is “do-follow” or “no-follow.” The owner of the website that posted this link does know this. This mostly depends on how the SEO consultant places them.

A no-follow is a backlink that brings visitors but does not provide the following benefits:

– It does not help a website’s PageRank like a “do-follow” link.

– It does not help with placement in the search results page.

How do you create a nofollow link?

It is basically a link that was posted, but Google has been “told” it has no value. In the website code, you can easily recognize when a backlink does not provide additional SEO value to the website:

Link text a>

*We have partially modified the code so that the website does not recognize it

You can see that in the middle of the above piece of code, “nofollow” has been added. This effectively tells the search engines that this link should not pass any “SEO juice.”

No-follow link | Glossary of terms

The benefits of a no-follow link

Thus, a no-follow link is not indexed by Google. So what benefit does this have for your site when you don’t get linkjuice from it?

Nofollow links were introduced by Google to prevent spam. Especially Comment-spam on blogs and articles. SEO specialists used to regularly post links to external websites in blog comments. With no-follow, Google made an attempt to curb this behavior.

My advice

For some web pages, we use a no-follow “tag. We look closely at which pages are duplicate, for example, or which comments cause a lot of spam.


Frequently Asked Questions

What are no follow links?

A no-follow is a so-called backlink that does generate visitors, but does not help you get ranked in search results. Nor will it get you a higher ranking. For the latter, use a do- follow link.

What is the impact of No Follow Links on SEO?

A no-follow link will not be indexed by Google. He therefore provides no SEO value to your site. Nofollow links were once introduced by Google to prevent spam.

Senior SEO-specialist

Ralf van Veen

Senior SEO-specialist
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I have been working for 10 years as an independent SEO specialist for companies (in the Netherlands and abroad) that want to rank higher in Google in a sustainable manner. During this period I have consulted A-brands, set up large-scale international SEO campaigns and coached global development teams in the field of search engine optimization.

With this broad experience within SEO, I have developed the SEO course and helped hundreds of companies with improved findability in Google in a sustainable and transparent way. For this you can consult my portfolio, references and collaborations.

This article was originally published on 11 October 2023. The last update of this article was on 16 January 2024. The content of this page was written and approved by Ralf van Veen. Learn more about the creation of my articles in my editorial guidelines.

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