As a website owner, you naturally want your website to be found as well as possible. You want Google to be able to track every link tied to your website for indexing. Or is it?
After all, sometimes it is not so convenient for Google to follow all the links regarding your website. Therefore, to avoid this, use no-follow links. We explain this more specifically in this article.
When a website has posted a backlink, the naked eye of a human cannot tell whether it is “do-follow” or “no-follow.” The owner of the website that posted this link does know this. This mostly depends on how the SEO consultant places them.
A no-follow is a backlink that brings visitors but does not provide the following benefits:
– It does not help a website’s PageRank like a “do-follow” link.
– It does not help with placement in the search results page.
It is basically a link that was posted, but Google has been “told” it has no value. In the website code, you can easily recognize when a backlink does not provide additional SEO value to the website:
*We have partially modified the code so that the website does not recognize it
You can see that in the middle of the above piece of code, “nofollow” has been added. This effectively tells the search engines that this link should not pass any “SEO juice.”
Thus, a no-follow link is not indexed by Google. So what benefit does this have for your site when you don’t get linkjuice from it?
Nofollow links were introduced by Google to prevent spam. Especially Comment-spam on blogs and articles. SEO specialists used to regularly post links to external websites in blog comments. With no-follow, Google made an attempt to curb this behavior.
For some web pages, we use a no-follow “tag. We look closely at which pages are duplicate, for example, or which comments cause a lot of spam.
Frequently Asked Questions
A no-follow is a so-called backlink that does generate visitors, but does not help you get ranked in search results. Nor will it get you a higher ranking. For the latter, use a do- follow link.
What is the impact of No Follow Links on SEO?
A no-follow link will not be indexed by Google. He therefore provides no SEO value to your site. Nofollow links were once introduced by Google to prevent spam.