E-A-T
Senior SEO-specialist
Authority and expertise are crucial to Google.
What is E-A-T?
E-A-T stands for Expertise, Authority and Trustworthiness. This means expertise, authority and reliability. It is a principle Google introduced to increase the quality of landing pages. Google’s overriding goal is to deliver relevant information to the visitor. The content should seamlessly match the search intent of the searcher.
E-A-T comes down to the content, the person creating the content and the website. A website owner who creates informative content should demonstrate to Google that the person is actually an expert in the relevant field.
- Expertise
Become an expert in your field. You show this in the high-quality content you write. In some industries such as the legal, medical or online marketing industries, quality content is even more important.
- Authority
The authority of the web page with content also plays a role.
- Trustworthiness (reliability)
Web site reliability is the third component of this principle. Positive user reviews ensure that the website is trustworthy. Where is this especially important? For websites that request sensitive data, such as web shops and credit card information.
The importance of E-A-T
Factors that compete for the quality of a page:
- the purpose of the page
- quality mark (home shopping)
- bio stating who the author is
- website reputation
The impact of E-A-T on SEO
E-A-T is one of the essential factors for obtaining a high position in search results. Google has made a statement that this is one of the 3 top factors during the indexing of a website.
Don’t give your competitors an advantage and infiltrate E-A-T into the strategy!
Frequently Asked Questions
What is E-A-T?
E-A-T is the abbreviation for Expertise, Authority and Trustworthiness. It is a particular principle that Google uses to improve the quality of landing pages so that relevant content is shown to the user that matches the search query made.
What is the impact of E-A-T on SEO?
E-A-T is one of the most important things considered when indexing a Web site. So if you want to achieve a high ranking, you will really have to come up with relevant and informative content.
