Deeplink
Senior SEO-specialist
A deep link is a link on a Web site that points to a subpage of another Internet site. Thus, a deeplink does not refer to the homepage but to a specific subpage. This often happens when referring to specific information that cannot be read directly on a home page.
What is a deep link?
A deep link can also be described as a non-surface link. By a link “on the surface” we mean a link from one website to the homepage of another Internet site, also called a surface link. You can use a deep link to ensure that the reader arrives directly at specialized – for him interesting – content. (1)
Use deeplinks
Basically, you can link on a Web site to any Internet page you want. However, the administrator of a Web site may prefer not to have a visitor enter through an underlying page. This could be because he has advertisements on his homepage, for example, or would like a visitor to become familiar with his company first. Also, underlying content on newspaper websites, for example, is often not completely free to all. These paid pages are then locked using a login and also cannot be accessed via a deep link.
Deeplinks and SEO
Clever use of deep links can ensure higher rankings in Google. This allows you to attract more visitors to your site. It also makes your website radiate more expertise. Visitors like links to other pages when they are looking for specific information. To set up a deep link strategy, you will need to create a lot of content tailored to your target audience. You can then use these to link to. This allows you to provide more information on one specific topic. If a page of your website is linked by an external website you will obtain better online findability.(2)
My advice
If you are going to set up a deeplink strategy you can follow some rules. For example, do not put links to the home page or the pages with general information or contact information. Also, Google gets confused if you keep linking to the same page. The search engine will declassify your website as a result. It is smarter to have a lot of unique content on your website, but that is comparable. This way you give the reader a little more information on one topic each time. This way, your website becomes an authority in its field. You can also hire an SEO consultant to help you with your deep link strategy.
- What is deep linking and why are deep links important? | Adjust. (s.d.). https://www.adjust.com/glossary/deep-linking/
- Team, S. (2023c, December 12). The Beginner’s Guide to Deep Linking for SEO. Semrush Blog. https://www.semrush.com/blog/deep-linking-seo/
Frequently Asked Questions
What is Deeplink?
A deeplink is a web link on one website that points to one of the sub pages of another website. This is commonly done when one wants to make a reference to certain information that is not listed on the home page.
What is the impact of Deeplink on SEO?
By cleverly applying deep links, you can achieve a higher ranking in search results. It drives more traffic to your site. This one will also certainly exude more expertise. With a deep link strategy, you will have to provide a lot of content that is relevant to your target audience.
