As the owner of a website or web shop, you strive to get the best results. One way to do this is by using crosslink. What is crosslink and how does it impact SEO? We explain the concept to you in detail here.

What is a crosslink?

Crosslink is a term for indicating references from one page to another. These are often relevant pages that make it easier for visitors to navigate a website.

Relevant links within a website

A main page of a website usually contains links to other pages on the website. These are relevant links that make it easier for the visitor to go to relevant pages on the website. Crosslinks have the main purpose of providing convenience for the visitor and making the visitor spend more time on the website.

There are several ways you apply a crosslink. This is possible with literally a clue in the text such as “click here. It is more interesting and smarter to approach this in a different way, for example, by placing a link in the text on a keyword of interest to the reader. With multiple crosslinks, it is possible for a page to rank higher in Google.

Crosslink _ Glossary of terms

The impact of a crosslink on SEO

A crosslink certainly has an impact on the SEO of a website or page. It is one of the most well-known uses within an SEO campaign. With crosslinks, you provide relevant references within a Web site. Visitors thus spend more time on your website and also take action more quickly, such as purchasing a product or signing up for a newsletter.

My advice

So using one or more crosslinks offers many opportunities: you can rise significantly in search results and also achieve better online findability.

We recommend using crosslinks on the page, but only when your link is actually relevant. This way, you will ensure better ranking. It is also possible to hire an SEO consultant to help you apply crosslinks.

Frequently Asked Questions

What is a Crosslink?

By crosslinks we mean references from one page to another, usually relevant, so that visitors to a Web site can easily navigate the site.

What is the impact of Crosslink on SEO?

Crosslinks definitely affect SEO. Indeed, it is a widely used tool within SEO. You provide good and relevant links on your website. Visitors here will stay on your site longer and possibly convert sooner.

Senior SEO-specialist

Ralf van Veen

Senior SEO-specialist
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I have been working for 10 years as an independent SEO specialist for companies (in the Netherlands and abroad) that want to rank higher in Google in a sustainable manner. During this period I have consulted A-brands, set up large-scale international SEO campaigns and coached global development teams in the field of search engine optimization.

With this broad experience within SEO, I have developed the SEO course and helped hundreds of companies with improved findability in Google in a sustainable and transparent way. For this you can consult my portfolio, references and collaborations.

This article was originally published on 22 March 2024. The last update of this article was on 22 March 2024. The content of this page was written and approved by Ralf van Veen. Learn more about the creation of my articles in my editorial guidelines.