Clicks
Senior SEO-specialist
Many actions that a visitor to your website performs are measurable: clicks are one of these actions. Curious about the meaning of the term “clicks” and what you can gain from this as a business? Here I explain the concept to you.
What is a click?
A click is an action taken by a person to activate a link on a web page. This can include a banner, image or text link. The number of clicks indicates the popularity of a link. This is measurable and contributes to the SEO of a Web site.(1)
Different types of clicks
One way to measure clicks is by placing links on a page. It may be an internal link or an external link. When visitors do not click on a link, it may mean that the link is not relevant enough to a website visitor. Clicks usually navigate to other web pages: these are external links. It is also possible to use clicks to take an action on the same page, such as clicking on a mail address after which your mail immediately opens to send an email
The impact of clicks on SEO
Clicks have no direct impact on the SEO of and website. Google itself has indicated that clicks are useful for evaluation and experimentation, but not for ranking.
Indirectly, though, you may have a lot to gain from clicks. A click is a deliberate interaction performed by a visitor to a Web site. SEO measures clicks to determine the success of a marketing campaign. In addition, links from other Web sites that lead to your Web site may also increase your ranking in Google when people click on them. (2)
My advice
The value of clicks is optimal only when a campaign is popular and offers clarity: that way, a visitor moves faster to conversion and you achieve higher sales. I recommend choosing right form of advertising to appeal to the right audience in this way. Creating a good SEO strategy is also very important here.
- What are impressions, position, and clicks? – Search Console Help. (s.d.). https://support.google.com/webmasters/answer/7042828?hl=en#:~:text=Clicks%3A%20How%20often%20someone%20clicked,next%20position%2C%20and%20so%20on.
- Gomez, M. (2023, Oct. 16). The SEO Impact of Click-Through Rate (CTR) | Redefine Marketing Group. Redefine Marketing Group. https://www.redefineyourmarketing.com/blog/seo-impact-of-click-through-rate#:~:text=Click%2Dthrough%20rate%20(CTR)%20does%20not%20directly%20impact%20SEO,of%20SEO%20and%20user%20engagement.
Frequently Asked Questions
What are Clicks?
By a click, I mean the action someone does on a Web site that triggers a particular link. Examples include banners, text links et cetera. You can measure the popularity of a link by the number of clicks.
What is the impact of Clicks on SEO?
Clicks per se do not directly affect SEO. Google itself states that the number of clicks is not considered in determining ranking. It does allow you to very well measure the success of a given marketing campaign. Also, links on other websites pointing to your site can provide more visitors. Indirectly, then, does affect the SEO of your site.
