SEO for moving companies

As a moving company, online visibility is crucial to attracting new customers. People planning a move often search for moving services through search engines like Google (there are high volumes on this). A strong SEO strategy helps you appear high in search results, drive more traffic to your website and ultimately book more moves. In this article, I discuss how to optimize your SEO to grow your moving business grow and attract more customers.

Why SEO is important for moving companies

For most people, hiring a moving company is a big decision. They often rely on search engines to find moving companies that are reliable and efficient. If your moving company ranks well in search results, you will have the opportunity to generate more leads and build trust with potential customers.

SEO makes your business stand out when people are looking for moving services, whether they are local moves, international moves or corporate moves.

A big advantage is that the leads are really your own that you get from this. Many movers use platforms to buy leads, but these leads are also sold to 5 other providers. In short, you are always pitching against other movers. This ultimately results in fewer customers and more work for the sales department.

Local SEO for moving companies

Moving companies often operate locally or regionally, which means local SEO is very important. People typically search for companies in their own region, such as “moving company in ” or “cheap moving company “.

  • Google My Company (GMB): Claim and optimize your Google My Business profile. Enter all business information, including your address, phone number, business hours and a description of your services. Add photos of your moving trucks and staff to give potential customers a good idea of your business. Reviews are also important, so encourage satisfied customers to leave a review.
  • Local keywords: Make sure your website is optimized for local keywords such as “moving company [stad]” or “corporate relocation [regio]”. These terms should be incorporated into your landing pages, meta descriptions, and headers to help search engines understand that your company operates locally.
  • Location-based landing pages: Create separate landing pages for the different cities and areas where you operate. This increases your chances of ranking for local searches. A page such as “Moving company in Utrecht” can help generate local traffic and bring in more inquiries.

It is particularly important here to get higher local rankings with quality reviews. Most movers have a strategy with landing page + city/region. Capitalize on this by rolling out a local strategy with quality reviews by region, for both SEO and conversion for that part of the country.

Content creation for moving companies

Content creation is essential to showcase your expertise and attract more traffic to your website. By publishing relevant and valuable content, you show that you are an expert in the moving industry and attract potential customers looking for moving advice.

  • Blogs about moving: Write blogs about common questions or issues surrounding moving. For example, “10 tips to move stress-free” or “How to choose the right moving company.” This content helps draw traffic to your website and showcases your expertise to potential customers.
  • Checklists and guides: Offer comprehensive moving checklists that can help customers prepare, such as “Complete Moving Checklist for a Smooth Move.” Such guides are attractive to visitors and increase the likelihood that they will choose your company for their move.
  • Project showcases: Showcase previous moves you’ve done. Use before-and-after photos and describe the challenges and solutions you provided during the move. This helps build trust and convince clients of your professional approach.

In terms of content, in my opinion, if you are writing for SEO as a mover, you have two major options. Write blogs about issues/frequently asked questions or site pages. See also though the chart below for this.

Conversion optimization for moving companies

A well-designed website focused on conversions helps convert visitors into customers. Visitors should be able to easily contact you or request a quote.

  • Call-to-actions (CTAs): Make sure every page on your website has clear CTAs, such as “Get a quote” or “Call us for more information.” These CTAs should be especially prominent on mobile devices, as many customers search for moving services via their phones.
  • Quick quote form: Offer a simple and quick quote form on your website. This allows potential customers to request a quote quickly and easily. Be sure to ask questions about the nature of the move, such as number of rooms, distance, and specific needs.
  • Online booking systems: If you offer customers the option to book their move online, make sure this process runs smoothly. This can help lower the barrier for customers who want to book right away.

In the end, in my experience, it is always about getting as many quality conversions as possible that can be picked up by sales as quickly as possible. So make sure that the reliability of the website is high while making converting as accessible as possible for a visitor.

Technical SEO for moving companies

Technical SEO ensures that search engines can crawl and index your website properly, and that customers have a good user experience when they visit your site.

Month 1: Technical SEO audit

Start with a full technical SEO audit of your website. Use tools like Screaming Frog to check for broken links, load times, duplicate content and errors in your meta tags. Use Google PageSpeed Insights to assess your Core Web Vitals, including loading speed, interactivity and visual stability. Also make sure your website is mobile-friendly, as many customers search for moving services via their smartphones.

Monthly optimizations

After the initial audit, you implement specific improvements each month, such as speeding up load times, improving mobile usability, and fixing crawl errors. By regularly implementing new technical updates, you keep your website up-to-date and performing optimally in search engines.

Link building/off-page SEO

Link building and online reviews are essential to increase your website’s authority and build trust with potential customers.

  • Collaborate with local businesses: Work with realtors, storage facilities or moving box suppliers to share links to each other’s websites. This can help improve your local SEO and attract more visitors to your Web site.
  • Online reviews: After each move, ask customers to leave a review on Google or other platforms such as Yelp. Positive reviews improve your visibility in local search results and help build trust with new customers.

In this, from my experience, I often see an extremely high number of referring domains within the moving industry to the location pages. Try not to overdo this (I often see as many as 300-400 referring domains per location for the larger cities, this is really too much).

Make sure you maintain a good subdivision with receiving pages. Consider the home page, blogs, about us page and eventually location pages.

Conclusion

SEO for moving companies is all about increasing your local visibility, providing valuable content and optimizing your website for conversions. By investing in local SEO, targeted content creation, technical optimization and link building, you can ensure that your moving company attracts more customers and grows. Keep constantly evaluating and adjusting your SEO strategy to stay ahead in a competitive market and grow your business successfully.

Senior SEO-specialist

Ralf van Veen

Senior SEO-specialist
Five stars
My clients give me a 5.0 on Google out of 78 reviews

I have been working for 12 years as an independent SEO specialist for companies (in the Netherlands and abroad) that want to rank higher in Google in a sustainable manner. During this period I have consulted A-brands, set up large-scale international SEO campaigns and coached global development teams in the field of search engine optimization.

With this broad experience within SEO, I have developed the SEO course and helped hundreds of companies with improved findability in Google in a sustainable and transparent way. For this you can consult my portfolio, references and collaborations.

This article was originally published on 21 August 2024. The last update of this article was on 14 January 2025. The content of this page was written and approved by Ralf van Veen. Learn more about the creation of my articles in my editorial guidelines.