My guide to switching SEO agencies

As a CMO or marketing manager, you surely understand the importance of an effective SEO strategy. But what if your current SEO agency is not meeting your expectations? In this guide, I discuss the considerations and steps you should take when switching SEO agencies.

Why switch SEO agencies?

Maybe you notice that your current SEO agency is not delivering the results you need, or maybe there are communication problems. Whatever the reason, I’ll help you understand when and why it makes sense to switch (and how to do it).

Benefits and risks of switching

Switching to a new SEO agency can offer new opportunities and better results. But there are also risks involved. The biggest risk in switching to a new agency is that you may end up even worse off than where you started (the grass is always greener on the other side). In doing so, one pitfall can be that your new SEO agency takes a while to get up and running (onboarding).

One advantage is that immediately after the switch, you receive a form of a second opinion on the work done by the previous agency. In doing so, a fresh look at the issue can provide new ideas during the new journey.

Signs that it is time to change

If your current SEO agency is not meeting your expectations, it may be time to consider changing. Here are some signs to watch for that indicate it’s time to take action.

Insufficient results

Do you feel you are not getting the results you expected? If your current SEO agency is not delivering the traffic and ranking growth you need, this may be a clear sign that it’s time to look elsewhere.

Also make sure you have a good idea of content on how the results achieved correspond to the monthly budget. Being on the front row for a dime is unfortunately often no longer possible in this day and age.

Lack of communication

Communication is the key to successful collaboration. If you have trouble getting clear and timely answers from your current agency, or if you feel they are not transparent about their strategies and methods, this could be a red flag.

This is a clear signal that the party is not meeting expectations. Make sure you have a good idea of how communication was first laid out in the proposal phase and how it is now. Does this differ (significantly)? If so, it may be time for a new desk.

When the agency you’re working with doesn’t report everything they’re working on, it’s time to leave immediately.

High cost without value

Are you investing a lot in your current SEO agency without seeing the associated value? If costs are high but results are lagging, it may be time to evaluate whether your investment is worth it. I’ll help you understand how to assess ROI and whether it’s time to move in a new direction.

How do you choose a new SEO agency?

Choosing a new SEO agency is an important decision that requires careful consideration. I will guide you through the process and help you make the right choice for your organization.

Research and compare options

Start by researching several SEO agencies that have knowledge and/or experience of your industry. I recommend you check out their websites, read online reviews and understand their approach and philosophy. Compare several options to see which one best suits your needs.

It is usually common to compare about 3 parties at the proposal stage. Also consider how high your budget is, do you have a budget of 100 euros a month? Then it is not common to request a quote from more than 3 parties. Also be transparent about this towards the companies you want to work with, so they can decide for themselves if they want to invest time in this.

Ask for references and portfolio

Ask potential SEO agencies for references and a portfolio of their work. By talking to previous clients and seeing examples of their work, you can get a better understanding of their expertise and results. I will show you what to look for to assess the quality and reliability of an agency.

This is the way to get a picture of how agencies have worked with others in the past.

Consider costs and services

When choosing a new SEO agency, it is important to carefully consider costs and services. What do they offer for the price they charge? Are there any hidden costs? I will help you ask the right questions and evaluate the quotes so you can choose an agency that offers value within your budget.

Switching

Switching to a new SEO agency is a process that must be carefully managed to minimize disruptions. I will walk you through the key steps to ensure a smooth transition.

Termination of current contract

Ending the contract with your current SEO agency should be handled carefully. I recommend you review the terms of your contract and consider any notice periods or fees. Communicate clearly and professionally to avoid any misunderstandings.

Data transfer and access

Transferring data and accessing accounts is a crucial step. I will help you understand what information needs to be transferred and how to do it safely and efficiently. Make sure you have all relevant login credentials and documentation to ensure a smooth transition.

Usually it is unusual to get a transfer from the previous party (asking this of them does not always result in the nicest answers either :)). Fortunately, this is not necessary either, I can see with my software more or less everything a party has done in the past.

Collaboration with the new agency

A successful partnership with your new SEO agency begins with clear communication and alignment of expectations. I’ll show you how to build an effective working relationship, including regular check-ins and clear goals. By fostering a strong partnership from the beginning, you lay the foundation for a successful partnership and excellent results.

Especially during the onboarding of a new agency, it is important to set expectations about results, communication and collaboration. After this, you have a grade per component with which to measure the trajectory.

Common challenges

Switching to a new SEO agency can present some challenges. I will help you recognize these common problems and show you how to overcome them so that the transition is as smooth as possible. Fast onboarding leads to faster results. Developing traction within a trajectory is critical, especially in the early months.

Communication Problems

Communication problems can be a major hurdle in switching. You may notice confusion about roles and responsibilities, or misunderstandings. I will offer you strategies to promote open and clear communication, both with your old and new agency.

Technical transition problems

Technical problems can complicate the transition. This can range from access issues to compatibility issues with existing systems. I will show you how to identify and address these problems, and how to enlist technical support if needed.

Maintaining SEO ranking

One of the biggest concerns when switching to a new SEO agency is maintaining your current SEO rankings. I will help you understand how to manage the transition without jeopardizing your current search engine rankings. This includes carefully planning the transition and working closely with your new agency to ensure continuity.

By being aware of these challenges and acting proactively, you can avoid common pitfalls and make a successful transition to your new SEO agency. I am ready to guide you through every step of this important process.

Conclusion

We went through the complex process of switching SEO agencies together. Now it’s time to summarize the main points and provide some final recommendations to help you make a smooth transition. Do you have questions for me about switching SEO parties? Please feel free to get in touch via this contact form.

Summary of key points

I’ve guided you through recognizing the signs that it’s time to change, choosing a new SEO agency, navigating the switching process, and overcoming common challenges. These steps are crucial to making the right decision and ensuring a successful transition.

Recommendations for a smooth transition

For a smooth transition, I recommend that you plan carefully, communicate openly and honestly, and work closely with both your old and new agency. Be proactive in addressing potential problems and do not hesitate to bring in outside expertise if necessary.

I hope this guide has helped you understand the process and given you the confidence to take the right steps. If you have any questions or need further support, I am always ready to help. Together, we can ensure that your transition to a new SEO agency is a positive and productive experience.