Content optimization for SEO
Senior SEO-specialist
Getting started with SEO content optimization? On this page you will find a handy checklist and roadmap to get started on this today.
SEO content checklist
Use this SEO content checklist as an initial roadmap to determine what you can pick up for a structured content strategy.
| SEO Content optimization checklist | Importance (1-100) | Difficulty level (1-100) | Time for implementation (1-100) |
|---|---|---|---|
| 1. Conduct thorough keyword research | 95 | 75 | 70 |
| 2. Provide high-quality, relevant content | 95 | 80 | 85 |
| 3. Use relevant keywords in titles and subtitles | 90 | 70 | 70 |
| 4. Optimize meta tags (title, description) | 85 | 60 | 60 |
| 5. Use internal and external links | 85 | 70 | 70 |
| 6. Ensure correct content structure (H1, H2, H3, etc.). | 85 | 65 | 65 |
| 7. Use relevant keywords in the URL | 80 | 60 | 60 |
| 8. Write short and catchy introductions | 80 | 70 | 65 |
| 9. Make sure the text is easy to read | 85 | 65 | 70 |
| 10. Use images and videos whenever possible | 85 | 70 | 75 |
| 11. Provide a clear and relevant call-to-action | 90 | 70 | 70 |
| 12. Provide regular content updates | 90 | 80 | 80 |
| 13. Ensure a consistent tone of voice | 85 | 70 | 75 |
| 14. Use social share buttons | 80 | 60 | 60 |
| 15. Implement schema markup where relevant | 85 | 75 | 70 |
| 16. Write meta descriptions that encourage clicks | 85 | 70 | 70 |
| 17. Use long-tail keywords | 85 | 70 | 70 |
| 18. Optimize for featured snippets | 85 | 75 | 75 |
| 19. Write attractive and relevant page titles | 85 | 70 | 70 |
| 20. Make use of alt texts with images | 80 | 50 | 60 |
Getting started with all facets of SEO optimization? Read more.
SEO content roadmap
This is a global SEO content roadmap you can get started with. It is important to note that it is important to publish weekly quality articles on the website throughout the course. For my clients (and own website), I always try to make this as scalable as possible.
| Month | Roadmap | Stakeholders/Resources | Priority | Duration |
|---|---|---|---|---|
| 1 | Conduct thorough keyword research | SEO specialist, content team | High | 2 weeks |
| 1 | Provide high-quality, relevant content | Content team, SEO specialist | High | 2 weeks |
| 2 | Use relevant keywords in titles and subtitles | Content team, SEO specialist | High | 2 weeks |
| 2 | Optimize meta tags (title, description) | SEO specialist, content team | High | 2 weeks |
| 3 | Use internal and external links | SEO specialist, content team | Middle | 3 weeks |
| 3 | Ensure correct content structure (H1, H2, H3, etc.) | Content team, SEO specialist | Middle | 1 week |
| 4 | Write short and catchy introductions | Content team, SEO specialist | Middle | 2 weeks |
| 4 | Make sure the text is easy to read | Content team, SEO specialist | Middle | 2 weeks |
| 5 | Use images and videos whenever possible | Content team, graphic designer, video editor | Middle | 3 weeks |
| 5 | Provide a strong call-to-action | Content team, UX designer | Middle | 1 week |
| 6 | Provide regular content updates | Content team, SEO specialist | Middle | 4 weeks |
| 6 | Ensure a consistent tone of voice | Content team | Middle | 2 weeks |
The length of time is based on general estimates and may vary depending on the size of the site, the availability of resources, and the technical complexity of each task. The roadmap is designed to reflect an order of priority of tasks, but some tasks can be performed in parallel to reduce overall implementation time.
Conclusion
Feel free to use my checklist and roadmap for improved SEO content optimization. To emphasize this again, the most important thing in a content strategy is the quality x quantity of content on the website. For your content strategy, this means that posting quality content to the website weekly is the most important thing. Good luck!