Homepage
Senior SEO-specialist
Are you creating a website for your company or brand? Then having a good home page is indispensable. What exactly is a home page and what is the ideal layout of such a page? Here you can read all the important information about this concept.
What is a home page?
A home page is the first page of a Web site that visitors land on. The home page provides visitors with brief information about the website and from here it is easy to navigate to other pages.(1)
The best layout of a home page
The home page is not the same as a landing page. On a landing page, all the information is already there, while a home page contains small sections of information. A home page makes it attractive for visitors to click further and read on. Optimizing the home page is an important step.
Make sure the home page is an attractive introduction that piques the visitor’s interest. The home page is fast, uncluttered and features a clear corporate identity.
The impact of a home page on SEO
A home page itself does not have much impact on SEO, but proper design of a home page is very important. By doing so, you ensure that visitors stay on the site longer and possibly convert. Relevant traffic on your page has a lot of influence: Google then sees your website as relevant and ranks you higher in the search engine.
The content on the home page should be relevant but also user-friendly. The home page should load quickly and invite you to explore other pages. All this contributes to a positive impact on a website’s SEO.
My advice
It is very important to set up a home page properly. The main page should contain enough information for a visitor to click on to other subpages.
We recommend investing in creating a good home page. An SEO specialist helps create good content and clear design. Ensuring fast load times and link placement is also the work of an SEO specialist.
- Makosiewicz, M. (2024, April 11). Homepage SEO: Yes, It Exists & Here’s How to Do It. SEO Blog By Ahrefs. https://ahrefs.com/blog/homepage-seo/
Frequently Asked Questions
What is a home page?
The home page is the home page of a Web site. Your site’s visitors will land here first. Generally speaking, on the home page, give concise information about the website. From the home page, the user can then navigate to the other pages.
How does home page impact SEO?
By itself, the home page does not have that much impact on SEO. But if you design it in a good and clear way and you make sure it loads quickly, it will cause visitors to stay on your site longer. This, in turn, has a positive impact on your page’s ranking in search results.
