Why SEO? The benefits of SEO

Why SEO? SEO is the art and science of aligning your website with search engine algorithms. By incorporating relevant keywords, performing technical optimizations and creating high-quality content, SEO improves a website’s chances of appearing high in search results.

This is essential in a digital age where most users search for products, services and information through search engines. A high position here not only increases visibility but also strengthens a brand’s credibility. After all, pages that appear on the first page of Google are often seen as more reliable and relevant to the search query.

The benefits of SEO

The misconception that SEO is only about “pleasing” search engines is long gone. Modern SEO practices focus heavily on user experience because search engines such as Google reward websites that provide valuable, user-friendly experiences.

Below is a summary of the biggest benefits of SEO. Later in the article, I explain these further.

  • Benefit 1: Good SEO means more traffic to your website.
  • Benefit 2: Good SEO creates more brand awareness for your organization.
  • Benefit 3: SEO is sustainable. Positions obtained will not be lost easily.
  • Benefit 4: Good SEO increases conversions (B2B).
  • Benefit 5: Good SEO drives more sales on a web shop (B2C).
  • Benefit 6: Good SEO increases customer retention.
  • Benefit 7: Good SEO often reduces spending through paid channels such as Google Ads, Meta and LinkedIn.
  • Benefit 8: Per dollar spent, you earn the most from SEO in most cases.

The impact of SEO on traffic and conversions

Well-executed SEO strategies lead to significant increases in website traffic and conversion rates. For example, by focusing on long-tail keywords that are specific to user intentions, websites can attract traffic that is more likely to convert. A Web site optimized for local search, for example, attracts visitors looking for services or products in their area, which increases the likelihood of purchases or contact.

Moreover, improving the user experience directly contributes to higher conversion rates by reducing abandonment moments and stimulating user action. By consistently investing in SEO, businesses can generate a sustainable stream of highly qualified traffic, which is essential for long-term growth.

One advantage of SEO: Cost-effectiveness is good

Compared to traditional marketing strategies and even other digital marketing tactics, SEO is known for its cost-effectiveness. Paid advertising, such as Pay-Per-Click (PPC), can deliver results quickly, but costs can add up significantly, especially in competitive industries.

Once the budget runs out, traffic stops. SEO, on the other hand, requires an initial investment of time and possibly resources, but the ongoing cost is significantly lower than that of paid advertising. Moreover, SEO provides “free” organic traffic; you don’t pay for every click to your website.

The effectiveness of SEO is also measurable and can be continually optimized for better results at no additional cost per visitor, making it a cost-effective strategy for building brand awareness, authority and a sustainable stream of traffic.

SEO as a sustainable long-term strategy

SEO stands out as a sustainable long-term strategy by focusing on growing and improving the quality of a website over time. Unlike rapidly changing advertising trends and platforms, SEO builds on the fundamentals of a website – improving the user experience, optimizing content for relevant keywords, and strengthening the site architecture.

These improvements continue to deliver value far beyond the initial implementation. As content matures and accumulates more backlinks, organic search traffic can grow steadily, resulting in a cumulative effect that is difficult to achieve through other marketing strategies. SEO focuses on attracting users who are actively searching for information, products or services you offer, increasing relevance and the likelihood of conversion.

This makes SEO not only cost-effective, but also an investment in a website’s future growth and stability.

How SEO helps build authority and trust

SEO plays a fundamental role in building a brand’s authority and trust within its industry. This is achieved by creating and optimizing quality, valuable content that answers the questions and needs of the target audience.

When a Web site consistently appears at the top of search results for relevant search terms, the public begins to associate that brand with expertise and reliability in that field. This not only increases visibility but also promotes trust with potential customers. Backlinks from respected sites within the industry, which are often a byproduct of good SEO practices, further reinforce this perception by acting as a form of digital “recommendations. All this contributes to a strong brand that is seen as an authority within its niche.

The benefits of SEO? The 10 benefits in a table + explanation

Why SEO? I explain it in the table below along with 10 benefits of SEO and a bit of explanation for each benefit.

Increased visibilitySEO helps your website rank higher in search results, which increases online visibility.
Cost EfficiencyUnlike paid ads, SEO attracts organic traffic without a direct cost per click.
Enhanced user experienceSEO encourages website optimization, resulting in better navigation and load times for users.
Directed trafficBy focusing on relevant keywords, SEO attracts traffic that is already interested in your products or services.
Increased authority and confidenceRanking high in search results builds brand authority and increases trust with potential customers.
Measurable resultsTools like Google Analytics make it easy to measure SEO efforts and their impact on traffic and conversions.
Long-term resultsSEO offers sustainable growth; once ranked well, the website continues to attract traffic over the long term.
Improved site speedSEO practices improve website loading speed, which is essential for both user experience and rankings.
Competitive AdvantageBy ranking better than competitors, your website attracts more traffic and you can gain market share.
Adaptability to market changesSEO strategies can quickly adapt to changes in search engines and user behavior, ensuring ongoing success.
Why SEO? The 10 benefits.

These benefits underscore the importance of SEO to any online strategy, with a focus on creating a sustainable platform for growth and competitive advantage.


SEO is an essential pillar for the success of any online presence, not only increasing visibility and traffic to a website, but also helping to build brand authority and trust. By taking a strategic approach to SEO, companies can enjoy benefits such as long-term results, cost efficiency, and an improved user experience, laying a solid foundation for growth in the digital marketplace.

Senior SEO-specialist

Ralf van Veen

Senior SEO-specialist
Five stars
My clients give me a 5.0 on Google out of 75 reviews

I have been working for 10 years as an independent SEO specialist for companies (in the Netherlands and abroad) that want to rank higher in Google in a sustainable manner. During this period I have consulted A-brands, set up large-scale international SEO campaigns and coached global development teams in the field of search engine optimization.

With this broad experience within SEO, I have developed the SEO course and helped hundreds of companies with improved findability in Google in a sustainable and transparent way. For this you can consult my portfolio, references and collaborations.

This article was originally published on 27 March 2024. The last update of this article was on 7 June 2024. The content of this page was written and approved by Ralf van Veen. Learn more about the creation of my articles in my editorial guidelines.