SEO for resellers

As a reseller, getting noticed in a competitive market is crucial. SEO can help you make your products and services more findable in search engines such as Google. By implementing a strong SEO strategy, you can ensure that your website ranks higher in search results, attracting more potential customers and increasing your sales. In this article, I’ll explain how you can Use SEO to increase your visibility as a reseller and attract more customers.

Why SEO is important for resellers

Resellers often operate in highly competitive markets, where many companies sell the same or similar products. To get noticed, it is essential that your website ranks high on relevant searches. A strong SEO strategy helps you drive more organic traffic to your website, which can result in more sales and a larger market share.

SEO for resellers goes beyond improving the visibility of your products. It’s also about building authority, improving the user experience on your website, and optimizing your conversions.

Optimize product pages: Make your products visible

Product pages are the heart of your website as a reseller. It is essential that these pages are optimized for both search engines and users.

  • Unique product descriptions: A common mistake among resellers is copying product descriptions from manufacturers. However, this can lead to duplicate content, which is detrimental to your SEO. Instead, write unique and detailed product descriptions that highlight the benefits, features and applications of each product.
  • Optimize images: Make sure the images of your products are optimized for SEO. Use descriptive file names and alt texts, and make sure images load quickly to improve user experience.
  • Add internal links: Connect related products by adding internal links on your product pages. This not only helps navigation for users, but also SEO, as search engines can better understand the structure of your website.

Content creation for resellers

Content is a powerful tool to strengthen your authority as a reseller and to inform and persuade potential customers.

  • Blogs about product use and comparisons: Write blogs in which you discuss, compare or give usage tips on products. For example, “The best laptops for students” or “How to choose the right smartphone accessories.” This content not only attracts more visitors, but also helps you demonstrate your expertise and build trust with potential customers.
  • Manuals and buying guides: Offer comprehensive buying guides for different product categories. For example, “Guide to choosing the best kitchen appliances” or “How to choose the right networking hardware for your business.” This type of content can help customers make purchasing decisions and encourage them to buy from you.
  • Video content and tutorials: Consider creating videos in which you explain the benefits of products, do unboxings or provide product tutorials. Videos can make a big difference in convincing customers, especially when it comes to technical or complex products.

If you are talking about the direction of a journey, then you might want to use the keywords below for that. As can be seen, the level of competition is very high for many resellers.

SEO focused on intent: attracting quality leads

SEO for resellers should focus on attracting visitors who are actually interested in buying products. This means targeting keywords that show a strong intent to purchase.

  • Conversion-oriented keywords: Use keywords such as “buy [product] online,” “best price for [product]” or “order [product] now.” These keywords indicate that the user is ready to make a purchase and is looking for the best deal.
  • Long-tail keywords: Target specific long-tail keywords that are relevant to the products you sell, such as “buy professional DSLR camera” or “cheap laptops for students.” These terms often have less competition and attract highly targeted visitors.

Conversion-oriented landing pages

A good SEO strategy should focus not only on attracting traffic, but also on converting visitors into customers. This means that your landing pages should be optimized to drive conversions.

  • Clear CTAs and promotions: Make sure every product and landing page contains clear call-to-actions (CTAs), such as “Order Now” or “Add to Cart.” Also offer temporary promotions or discounts to encourage visitors to make an immediate purchase.
  • Reviews and testimonials: Place customer reviews and testimonials on your product pages. This helps build trust with new visitors and can encourage them to make a purchase.
  • Quick and easy checkout process: Make sure the checkout process is quick and easy. Minimize the number of steps customers have to go through to place an order and offer different payment methods to make it easy for them.

Technical SEO for resellers

A fast, secure and user-friendly website is essential for a successful SEO strategy.

  • Mobile-friendliness: More and more customers are shopping via their cell phones, so make sure your website is fully responsive and works well on mobile devices.
  • Website speed optimization: Make sure your website loads quickly. This is especially important for e-commerce websites, where every second counts. Compress images, implement caching and minimize heavy scripts to improve loading speed.
  • Security and SSL certificate: Your website must be secured with an SSL certificate (HTTPS) to gain customer trust and rank better in search engines.

Link building and authority building

Link building is an important part of SEO for resellers because it helps to increase your online authority and improve your visibility.

  • Guest blogs and collaborations: Collaborate with blogs, trade websites and influencers in your industry to write guest blogs or promote your products. This will help you get valuable backlinks and increase your reach.
  • Listings in product directories: Make sure your products are listed in relevant product directories and comparison sites. This not only increases your visibility, but can also lead to more traffic and sales.

Conclusion

SEO for resellers is all about improving your online visibility, attracting targeted customers and converting visitors into sales. By focusing on product optimization, valuable content creation, conversion-oriented keywords and a technically strong website, you can ensure that your reseller business is more findable in search engines. This leads not only to more traffic, but also to more sales and satisfied customers who are happy to return to you for future purchases. Keep evaluating and optimizing your SEO strategy to grow with the needs of your customers and the changing market.

Senior SEO-specialist

Ralf van Veen

Senior SEO-specialist
Five stars
My clients give me a 5.0 on Google out of 78 reviews

I have been working for 12 years as an independent SEO specialist for companies (in the Netherlands and abroad) that want to rank higher in Google in a sustainable manner. During this period I have consulted A-brands, set up large-scale international SEO campaigns and coached global development teams in the field of search engine optimization.

With this broad experience within SEO, I have developed the SEO course and helped hundreds of companies with improved findability in Google in a sustainable and transparent way. For this you can consult my portfolio, references and collaborations.

This article was originally published on 30 August 2024. The last update of this article was on 14 January 2025. The content of this page was written and approved by Ralf van Veen. Learn more about the creation of my articles in my editorial guidelines.