SEO quote request: my guide

SEO is crucial for digital visibility and attracting the right audience to your website. As a CMO or marketing manager, you already know this. But how do you select an SEO partner you can trust, and what is the best way to get an SEO quote evaluate? In this guide, we discuss some key points that can help you make an informed decision.

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The impact of a quality SEO quote

When thinking about your organization’s digital presence, SEO is indispensable. It’s not just about ranking keywords, but a comprehensive strategy that affects your company’s visibility, brand image and ultimately bottom line. Think of SEO as the silent engine that drives your customer’s online experience, from the first point of contact in the search engine to the conversion on your website.

Importance of visibility in search engines

Being visible where your target audience is searching is crucial. It’s not just about showing up in search results, but showing up for the right searches. A strategic approach to keyword research and optimization ensures that you not only attract traffic, but traffic that converts because you offer solutions to your target audience’s questions and problems.

Conversion and customer acquisition through organic traffic

Organic traffic is not only cost-effective, but also often brings higher-intent visitors to your website. A well-structured website with relevant, valuable and optimized content not only attracts visitors but also guides them through the customer journey, increasing the likelihood of conversion.

Core components of a quality SEO quote

A solid SEO quote goes beyond just price quotes. It should provide a clear overview of the strategy, tactics to be used, a timeline of activities and expected results. I focus on providing a quote that is not only transparent in price, but also provides insight into the process, methods used and expected impact on your organization.

What an SEO quote can do for your marketing strategy

An SEO quote is more than a price tag. It is a blueprint that shows how an SEO agency will improve your online presence and visibility. It provides insight into the strategy, approach and activities that will help achieve your business goals(1).

Integration with other online marketing activities

SEO does not stand alone. It should integrate seamlessly with your other online marketing activities, such as content marketing, PPC, social media and email marketing. A holistic approach where SEO reinforces the other channels and vice versa ensures a synergistic effect in your online marketing strategy.

The potential of sustainable growth

SEO is a long-term investment. It is not about quick wins, but about building a solid foundation that enables sustainable growth. By consistently working on optimizing your website, creating valuable content and earning quality backlinks, you will build a sustainable search engine presence that will pay off in the long run.

Analysis and audit of current SEO status

Do we dive into the depths together? A thorough SEO analysis and audit are the foundation of any successful strategy. Here we look at the current state of affairs, from your website performance to your search engine rankings. It is a snapshot of where you are now and the starting point of our journey to optimization.

Understanding current performance

I dive into the data to get a clear picture of your current SEO performance. Here we look not only at rankings, but also at things like organic traffic, bounce rates and conversion rates. It’s about understanding how users find and use your Web site now.

Identify areas for improvement and opportunities

With a critical eye, together we identify areas where there are gains to be made. This goes beyond technical aspects to include content, usability and authority. We also spot opportunities by looking at trends, keyword opportunities and competitors’ strategies.

Strategy development and planning

With the insights from the audit in hand, we develop a robust SEO strategy that aligns with your business goals and target audience. This is where we set the course for the coming period, with a clear plan of action and measurable goals.

Setting objectives and KPIs

Together, we set sharp, realistic goals that align with your overall business goals. We define KPIs that not only focus on rankings and traffic, but also have a clear link to conversions and ROI.

Drafting a strategic SEO plan

This is where we bring everything together into a strategic SEO plan. This plan includes the tactics and actions we will employ to achieve the set goals, from content creation to link building and from technical optimizations to local SEO.

Implementation and technical optimization

Now that the plan stands, it is time for action. The implementation phase is where we bring planned strategies and tactics to life, always with a keen eye for detail and quality.

Technical SEO aspects and website modifications

I take a close look at the technical side of your website and implement optimizations that improve user experience and search engine friendliness. Consider things like loading speed, mobile optimization and the structure of your website(2, 3).

Content creation and optimization

Content is the key to attracting and converting your target audience. We create and optimize content that not only matches your target audience’s search intent, but also adds value and strengthens your authority in the industry(4).

Cost and investment

I understand that budget is an important consideration. That’s why I make sure all costs and investments are clearly aligned in the quote, so you know exactly where you stand. This includes not only the direct costs, but also the expected investment of time and resources on your part to successfully implement the strategy.

Transparency in pricing

Let’s talk about the financial side of things. Transparency in pricing is not only fair, but also essential to build trust and ensure that we are on the same page in terms of budget and expectations. I’m here to walk you through every aspect of pricing so you know exactly where you stand and what to expect.

Hourly rate versus project price

The choice between an hourly rate and a project fee depends on the specific needs and scope of your project. An hourly rate is often flexible and may be appropriate for ongoing or unpredictable projects, while a project fee provides clarity and certainty for well-defined assignments. Together we find the approach that best fits your goals and budget.

Additional costs and possible variables

No one likes hidden costs and surprises when it comes to budget. Therefore, I am here to inform you of any additional costs and variables that may affect the final price tag, such as possible advertising costs, additional rounds of revision or unforeseen adjustments.

ROI of SEO: worth the investment?

SEO is an investment, and as with any investment, it is crucial to understand and maximize the return. It’s not just about increasing traffic, but attracting quality traffic that converts and contributes to your bottom line.

Expectations and realistic forecasts

It is essential to go into the SEO process with realistic expectations. SEO is a long-term strategy and the results are often not immediate. Together, we create realistic forecasts, based on data and experience, to chart a clear and achievable path to success.

Measuring and evaluating SEO results

To measure is to know, and that is certainly true of SEO. I provide clear reporting and analysis to evaluate the progress and results of our SEO efforts. Here we look not only at rankings and traffic, but especially at the impact on conversions, revenue and customer satisfaction.

Experience and expertise in your industry

I understand that each industry has its own unique challenges and opportunities when it comes to SEO. With experience in your specific industry, I bring not only SEO knowledge, but also a deep understanding of your market, competition and customer behavior. This allows me to develop strategies that truly resonate with your target audience and address industry-specific trends and challenges.

Communication and reporting

Open, honest and regular communication is the key to a successful collaboration. I’m here to keep you informed of everything that’s happening and to make sure you always know how our efforts are performing and where we’re working toward.

Frequency and form of updates

I understand you have a busy schedule, so I make sure updates and communication are efficient and valuable. We’ll agree together on how often and in what form you want to receive updates, whether that’s weekly email updates, monthly reports or quarterly reviews.

Understanding progress and performance

Understanding the progress and performance of our SEO efforts is crucial. I provide clear, understandable reports that show not only the data and numbers, but also the impact and value our efforts have on your organization and goals.

Selection criteria for an SEO partner

Choosing the right SEO partner is crucial to the success of your strategy. I recommend that you look not only at price, but also at experience, previous results and overall approach to SEO. A good partner will not only support you technically, but will also be a strategic guide to help you align SEO with your overall business goals.

Too good to be true: unrealistic promises

Let’s face it, in the world of SEO, there are no guarantees. I know you may have seen offers that promise the moon, but I’m here to tell you that ethical and effective SEO is a marathon, not a sprint. My job is to provide you with honest, realistic expectations and to work together for sustainable success, not short-term gains.

Guarantees and promised rankings

I know it can be tempting to fall for the promise of guaranteed rankings, but the truth is that real SEO experts don’t make those promises. Google’s algorithms are their own secret and change regularly. What I do promise you is a strategy based on best practices, experience and data-driven insights.

Fast results and black-hat techniques

Quick results can often be achieved by using black-hat techniques, which do more harm than good in the long run and can expose your website to penalties from search engines(5). I’m here to build a solid, white-hat SEO strategy that delivers sustainable results and maintains the integrity of your website.

Common mistakes when requesting an SEO quote

It’s easy to get caught up in the multitude of options and offers when you request an SEO quote. A common mistake is not clearly communicating your goals and expectations. Make sure you have a clear picture of what you want to achieve with SEO and communicate this to the potential partner. This ensures that the quotes received are tailored to your specific needs and goals, and that they are a realistic representation of the work and results to be expected.

Incomplete or vague quotations

A quotation should be clear, detailed and transparent. It is essential that you know exactly what you are paying for, what services you can expect and what the process will look like. I am here to remove any doubt and ensure that you enter into the partnership with complete confidence.

Missing specifications and details

An offer without detailed specifications is like a map without a compass. I make sure you know exactly what each step of the process entails, what activities are performed and what results are sought. Your insight and understanding of the proposed work are crucial to a successful collaboration.

Hidden costs and ambiguities

Hidden costs and financial ambiguities can quickly sour a partnership. That’s why I’m committed to providing full transparency on all costs and investments, so you never have any unpleasant surprises and always know where you stand financially.

Checklist for reviewing SEO quotes

Evaluating SEO quotes can be challenging, given the technical nature and variety of services offered. I’m here to guide you through the process of dissecting bids so you can make an informed decision that aligns with your business goals and budget.

CriteriaWhy it mattersWhat to look for / Questions to ask
Strategy and approachTo understand the methodology and tactics that will be used.Is the proposed strategy clear and logical? Are the tactics used white-hat?
Experience and expertiseTo verify the track record and reliability of the provider.Do they have experience in your industry? Can they share case studies or references?
Cost and pricing structureTo understand and manage budget and ROI.Is the pricing structure clear? Are there any hidden costs?
Timeline and phasingTo understand the duration and milestones of the project.Is the proposed timeline realistic? How will the project be phased?
Communication and reportingTo know the frequency and form of updates and reports.How often and in what form will communication take place? What types of reports are offered?
Objectives and KPIsTo understand the intended outcomes and measurement criteria.Are the objectives SMART? What KPIs are proposed?
Flexibility and adaptabilityTo know how the provider handles change and unexpected challenges.How flexible is the strategy? How do they deal with unexpected challenges or changes in the project?
Contract and termsTo understand the legal aspects and obligations of both parties.Are the contract terms clear? Are there notice periods or penalties?
Team and executionTo know who will be working on your project and what expertise they have.Who are the team members? What is their expertise?
Checklist for an SEO quote

What to look out for and compare

When reviewing SEO quotes, it is essential to look beyond price. Pay attention to the specific services offered, the strategies proposed, and how they fit your needs and goals. Make sure proposed tactics are ethical and follow a clear methodology that aligns with your brand and goals.

Balancing price and quality

Finding the right balance between costs and expected outcomes is crucial. A lower price may be tempting, but it is important to understand exactly what you are getting for that price and whether it does not compromise the quality or ethical standards of the SEO strategies implemented.

Follow-up process: from quotation to collaboration

Once the SEO quote is approved, the real journey begins. The journey from offer to collaboration must be smooth and transparent, with each step carefully planned and communicated to ensure that we are on the same page and moving toward success together.

Onboarding and kick-off of the project

A successful collaboration begins with a thorough onboarding and energetic kick-off. Here we will take time to get to know each other better, align expectations, and develop a detailed plan of action that will guide our collaboration and efforts.

Continuity and adjustment of strategy

SEO is dynamic and requires constant attention and adaptation. Throughout our collaboration, I ensure constant evaluation of our strategy and performance. Together, we will maintain the flexibility to adjust as needed, and ensure that we continually optimize and innovate to meet changing market conditions and your business goals.


Choosing an SEO subscription and navigating through offers can be complex, but with the right points of consideration, it becomes a lot easier. Be sure to look for experience, transparency and a realistic approach when evaluating potential partners. Good collaboration starts with clear communication and aligned expectations, and leads to a strategy that actually produces results for your organization.

Senior SEO-specialist

Ralf van Veen

Senior SEO-specialist
Five stars
My clients give me a 5.0 on Google out of 75 reviews

I have been working for 10 years as an independent SEO specialist for companies (in the Netherlands and abroad) that want to rank higher in Google in a sustainable manner. During this period I have consulted A-brands, set up large-scale international SEO campaigns and coached global development teams in the field of search engine optimization.

With this broad experience within SEO, I have developed the SEO course and helped hundreds of companies with improved findability in Google in a sustainable and transparent way. For this you can consult my portfolio, references and collaborations.

This article was originally published on 22 March 2024. The last update of this article was on 22 March 2024. The content of this page was written and approved by Ralf van Veen. Learn more about the creation of my articles in my editorial guidelines.