SEO for the gardening industry

The gardening industry is hugely diverse, with companies focusing on everything from landscaping and design to landscaping to plant and garden furniture sales. In a world where more and more consumers are starting their searches on Google, it is essential that businesses in the gardening industry are highly findable online. A strong SEO strategy can help make your business more visible, attract more customers and stay ahead of your competitors. In this article, I discuss the best SEO strategies for businesses in the garden industry.
Why SEO is important for the gardening industry
Customers are increasingly searching online for garden centers, gardeners and landscapers when they want to improve their outdoor space. SEO ensures that your business is visible when potential customers search for the services or products you offer.

Whether you’re a landscaper looking to attract local customers or a garden center looking to increase its e-commerce sales, SEO can help you drive more traffic to your website and drive business growth.
SEO is particularly interesting because it brings in a steady stream of new customers (you can count on it). Within the gardening industry, this is important to ensure more spread in sales throughout the year.
Local SEO for gardening companies
For most companies in the gardening industry, local SEO is an important part of their online strategy.
Customers usually search for services and products in their own region, such as “landscaper in
- Optimize your GMB profile to attract local traffic. Complete your business information, including your business hours, address, contact information, and a description of your services. Add photos of your work or products, such as completed gardens, plant collections, or outdoor furniture, to give customers a visual idea of what you have to offer.
- Target your content and keywords to your area of work.
Consider terms such as “landscaping in
” or “garden design “. Make sure you have landing pages specific to the cities and areas where you operate. - Create pages for the different cities or neighborhoods in which you provide services. This will help you rank better in local search results. For example, if you are a landscaper operating in multiple cities, create separate pages such as “Garden maintenance in Utrecht” and “Gardener in Amersfoort.”
Content creation for companies in the garden industry
Content is a powerful tool to showcase your expertise, attract potential customers to your website and rank better in search engines. Here are some content strategies specific to the gardening industry:
- Seasonal blogs: Write blogs that respond to seasonal needs and trends. For example, “Spring Garden Care Tips” or “The Best Plants for Autumn.” Seasonal content is often very appealing to customers looking for solutions for their garden at that specific time.
- Guides and tutorials: Create comprehensive guides and tutorials on topics such as “How do I build a low-maintenance garden?” or “The best irrigation techniques for a healthy garden.” By sharing your knowledge, you position yourself as an expert in your field and attract customers looking for expert advice.
- Project showcase: showcase your best work through detailed project descriptions and before-and-after photos. For example, if you build or redesign gardens, show how you do it. Provide details about the process, the materials used, and the results.
Content specific to SEO
If you want to write content specifically for SEO then you will also have to work with topics that are really searched for in Google. In this case, the blogging component plays a big role. When selecting keywords, I always reason from the following questions:
- Is the search relevant and can someone convert who has searched for it?
- Is there volume on the search?
- How much competition is there on the search? Do I have a chance to be in the top five?
- How much traffic do I get from a search when I am in the top five?
Once you have answered these questions you can make the selection. From this selection it is possible to create (and work out) a complete content strategy.

Conversion optimization for gardening companies
SEO is not only about attracting visitors, but also about converting those visitors into customers. Make sure your website is designed to convince visitors to contact you or make a purchase.
- Clear call-to-actions (CTAs): Make sure every page on your website has a clear CTA, such as “Contact us for a quote” or “Visit our garden center today.” CTAs should always be visible, especially on mobile devices, as many customers will search for your services via their phones.
- Contact forms and quick quotes: Offer simple contact forms that allow customers to quickly request a quote or schedule an appointment. For gardeners or landscapers, a quick quote calculator can be helpful to give potential customers an idea of the cost before contacting them.
- Product pages for e-commerce: If you sell garden products online, make sure your product pages include detailed descriptions, customer reviews and clear images. This helps convince customers and increases the likelihood of a purchase.
Technical SEO for gardening companies
Technical SEO ensures that search engines can easily crawl and index your website, which is essential for good ranking in search results.
Month 1: Technical website analysis
Start with a full technical SEO audit of your website. Use tools such as Screaming Frog to crawl the website and identify errors such as broken links, duplicate content and missing meta tags.
Then analyze the Core Web Vitals via Google PageSpeed Insights to assess load speed, interactivity and visual stability. Also check mobile usability using Google Search Console. After this analysis, create a priority list of technical areas for improvement, ranked by impact and urgency. For more information, see my article on technical SEO.
Most importantly, for each point you identify the priority and timeframe for implementation. From there, you can determine where to start.
Monthly optimization
Implement monthly improvements based on the audit. Focus each month on specific items such as speeding up load times, fixing crawl errors and improving the mobile user experience. Run new crawls regularly to measure progress and identify additional optimizations.
Link building and online reviews for the gardening industry
Link building and reviews are important parts of SEO and help you increase the authority and trust of your website.
- Work with other local businesses, such as landscapers, landscapers, or hardware stores, to share links to each other’s websites. This can help improve your local SEO and attract more traffic to your website.
- After every successful job or purchase, ask clients to leave a review on Google or other platforms. Positive reviews not only improve your visibility in local search results, but also help build trust with new customers.
- Consider writing guest blogs for garden blogs, local news sites or trade magazines in the gardening industry. This helps you showcase your expertise and can lead to valuable backlinks to your Web site.
A great way to get lots of links is to establish a certain seal of approval within the industry. Other websites within the market can take advantage of this seal of approval by putting it on their website (with a link to your website).
Conclusion
SEO for the gardening industry is all about attracting local customers, showcasing your expertise and converting website visitors into customers. By investing in local SEO, creating valuable content, technically optimizing your website and using online reviews and link building, you can ensure that your garden business is more findable in search results and attracts more customers. Keep constantly evaluating and adjusting your SEO strategy to grow with the changing needs of your customers and the marketplace.