The difference between a medior and senior SEO specialist
The expertise of SEO specialists plays an important role in the success of an online strategy. The difference in experience …
SEO
Indexing section of the Google Search Console: How do I use it?
The indexing section of the Google Search Console is used for the (you guessed it) indexing of your website. In …
My SEO techniques for 2025
It is vital to employ the right SEO techniques . This leads to increased online visibility and targeted traffic. In …
Organic (online) findability
The importance of organic findability (also known as SEO or online findability) is growing. Search engines are the most important …
The SEO trends for 2024/2025
In this article, I cover the most important SEO trends for 2024. See also my review of the past 3 …
How do you use Google Analytics 4 for your SEO campaigns?
In the world of digital marketing, new trends and technologies are rapidly following one another. For example, Google “recently” rolled …
SEO for recruitment websites
In the competitive job market, finding the right talent is akin to finding a needle in a haystack. But what …
Scalable content writing for SEO
In the rapidly changing world of digital marketing, it is essential to not only stay up to date, but to …
Legislation and SEO: what do you need to comply with?
In the dynamic world of digital marketing, SEO is a crucial factor for online visibility. But just as the digital …
The influence of SEO on customer retention
When we think of SEO, we often think of attracting new traffic and increasing visibility in search engines. But SEO …
The influence of brand awareness on SEO
As a marketing manager, you know how important it is to be visible in the digital world. But have you …
The on-page SEO checklist of 2025
On-page SEO (search engine optimization) apply means optimizing individual web pages to rank higher in search engine results. This aims …
A pragmatic SEO guide to getting started in 2025
In the world of search engine optimization, there is never a moment’s pause. Like Google’s recent updates, SEO techniques and …
E-E-A-T optimize: scoring means proving
The world of search engine optimization, or Search Engine Optimization (SEO), is constantly changing. E-E-A-T (aka Experience, Expertise, Authoritativeness and …
The link building strategy for 2025
A good link building strategy for me is an important part of search engine optimization, or Search Engine Optimization (SEO). …
SEO for scale-ups: achieving sustainable growth
If you’re reading this, you’re probably as excited about your scale-up’s growth opportunities as I am. You already know that …
Optimize your author page for E-E-A-T
Let’s talk about the author page. A good author page shows who we are and why people should listen to …
B2B SEO: reach your business target audience organically
If you’re reading this, you probably already know something about SEO. But did you know that the approach for B2B …
My guide to switching SEO agencies
As a CMO or marketing manager, you surely understand the importance of an effective SEO strategy. But what if your …
Getting started with SEO for Bing: the 2025 guide
SEO optimization for Bing is often a little different in practice than for search engine Google. In this article, I …