The different types of goals within Google Analytics
Campaign tags are additional pieces of information added to a URL to pass data to Google Analytics. Goals: business and …
Marketing
SEO and paid remarketing campaign setup
In the dynamic world of digital marketing, there are strategies that remain consistent in their effectiveness. Two of these powerful …
Integrate SEO into a complete marketing strategy
In this guide, you’ll read all about search engine optimization, or Search Engine Optimization (SEO), and its relationship to other …
What is SEO: 184 SEO tips to optimize yourself
It is one of the most important terms you will come across when you have your own website as an …
Remarketing
Is there a consumer ie facing remarketing? Then this consumer is up to 70% more likely to convert. Actually, remarketing …
Getting a website built: all the info & tips you need to get started
Are you planning to have a new website created? There are several things to consider when having a website created. …
Defining segments in Google Analytics
An in-depth analysis of the customer journey is essential to figure out how best to increase conversion. Segmentation is a …
Hire internet marketing agency
An Internet marketing agency focuses entirely on deploying online marketing. They do this for different companies in all kinds of …
The use of remarketing
When a potential customer is presented with remarketing, they are up to 70% more likely to convert. Remarketing is all …
Conversion rate optimization for increased sales of your webshop
Turning your visitors into customers with conversion rate optimization Conversion rate optimization (CRO) is of great importance to today’s online …
Ad Extensions to optimize an ad
There are three extensions every marketer should use to enhance their text ad: sitelinks, callout extensions, and structured snippets. These …
The different types of Google Ads Campaigns
A business needs advertising to increase brand awareness, for example. You can do this through traditional marketing tools, or online, …
All about online marketing
In 2021, online marketing is more booming than ever. Potential customers are on the Internet. Projected global e-commerce sales revenue …
SEO advice anno 2025: what are you doing about your search engine optimization?
SEO advice can make the difference between page 1 and page 2 for an organization. In this article, I outline …
Conversion rate: the guide to follow in 2025
A crucial aspect of managing a website or web shop is optimizing the conversion rate ón this platform. A high …
Launching SEO campaign: improve the findability of your website
What is an SEO campaign? SEO stands for: Search Engine Optimization. This involves optimizing your website to become more findable …
SEO Update #22 | 07/06/2022 | Up Digest
This is already the 22nd SEO update from me, Ralf van Veen (SEO specialist). It has been down for a …
SEO UPdate #14 | 17/03/2022
Welcome to already the fourteenth SEO Update, written by an enthusiastic SEO specialist from Rotterdam (that’s me). Let’s start right …
SEO UPdate #21 | 12-04-2022
The 21st SEO update, written by an SEO specialist. Let’s start right away, we have plenty to discuss. The final …
SEO UPdate #20 | 06/04/2022
Welcome to yet another twentieth SEO update. Written by an SEO specialist. Let’s get right down to business, we have …